Archive for the 'Marketing' Category

Companies Flocking Online

Companies are increasingly turning to the web. Perhaps they now see the blog explosion, or the favorite online haunts of consumers, or even the looming certainty that internet content is being pushed even to people who do not have regular internet access via their computers.
Yes, I'm talking about the growing cell phone crowd. You've seen [...]

Do Videos and Advertising Mix?

Do videos and advertising mix? In other words, will online videos help you in terms of increasing your sales, driving traffic to your different web sites or affiliate offers, or by increasing your advertising revenues?
Recent developments in the internet marketing arena are showing mixed results. Check these out...

Stealth Market Testing

Stealth Market Testing involves checking how your target market will react to your product offering, without making it obvious that you are actually subjecting them to a market test. You won't find the usual surveys (that makes it too obvious, right?). Instead, you'll find something else that's hidden in plain sight....

Viral Video Fever

What makes a successful viral video marketing campaign? Don't look now but Charles Trippy launches Viral Video Fever, a 3-volume instructional DVD set on what it takes to succeed in the increasingly all-video world of viral marketing.

Text Link Ads and NoFollow

With the recent pagerank drops, people are wondering what to do with Text Link Ads. It looks like those links which do not have the "nofollow" tag are affecting the "proper" assignment of PR juice. Given the penalties for this manipulation of PR, some site owners have even decided to stop displaying text link advertisements [...]

Viral Cash Cow

Have you heard of Frank Sousa and Mike Morgan's Viral Cash Cow? It's a way of making it easier for people to rebrand your PDF ebooks, so that they can give it away to other people. And this will drive traffic to your site because of the magic of viral marketing. Or does it, really?

The Internet Marketing Myth

Have you heard about the Internet Marketing Myth? Russell Bronson believes that a lot of people mistakenly look at internet marketing as a business. It is not. Rather, it is just a channel or a way of gathering customers for your business.
Russell also reveals the other side of IM in the free report The Internet [...]

Branding Yourself

My friend asked me what domain name she should get, and got into a discussion about branding oneself online. Should your domain name be your company name or your own name? Your formal name, nickname, current name, or maiden name?