People are trying to convince others to boycott the Manila Standard Today. It's hard to achieve that if your readers don't even read MST in the first place. If anything, their curiosity will help drive even more web traffic to MST.

What you need is Negative Traffic Optimization. Here's how to zap the traffic of Manila Standard Today.

Negative Traffic Optimization refers to a form of "reverse SEO" where you squelch the traffic going to your site of ire. No, writing unsavory things about the targeted site will not readily work, especially if your readers haven't been visiting that site.

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1. Target those who habitually visit the site.

Did you know that, according to Yahoo, there are about 10,565 pages that link to the homepage of www.manilastandardtoday.com, and about 38,457 that link to any page in MST?

Get in touch with the owners of those pages and try to motivate them to remove those links.

2. Offer a better alternative.

Build your own MST site and provide content so compelling, useful, or entertaining, that the MST readers will not be able to stop themselves from switching over to your site.

3. Infiltrate the MST.

Find a way to get dozens of writers into MST. Churn out blah writing, and somehow convince the editors that your pool of writers deserves to stay on in MST. Before you know it, the regular readers will keep away from MST even if no one mentions the word "boycott."

4. Grab the ManilaStandardToday.com domain name.

If by some chance they forget to renew their domain name within the next 365 days, you can swoop in and grab it. You can later combine this with #2 and put all that traffic to better use.

5. Send traffic to their competition.

If you don't relish building your own news site, then make a list of MST's competition and promote the daylights out of them. Use your array of traffic boosting tools to drive even more visitors to those competitor sites.

Go shock and awe with blog commenting, viral videos, social networking and tagging, Twitter and Jaiku campaigning, Squidoo lensing, Tumblr tumbling, Hubpages hububs, article marketing, email listbuilding... all these and more, and all for the benefit of MST competitors.

Sounds like a lot of hard work, right?

No one thought it was going to be easy anyway.

And perhaps, in a quiet moment, when we decide to move on, when people grow tired of progeric online controversies, when the uzis who previously chimed in start heading back to their favorite e-haunts, you'll discover that what you were trying to achieve at the start has, without too much effort on your part, actually come to pass.

Traffic will go down, no doubt about it. Exactly when and by how much... who knows?

Just resist the urge to check, lest you contribute to the traffic revival of that site. ;-)

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"Zapping the Traffic of Manila Standard Today"
First Posted: September 6, 2007 | Filed in: Web Traffic

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