If you've been curious about creating and holding your own webinar to help you make money online, these are a number of success strategies you can try. Now before you go off and dream about webinars being products in themselves (you mean I don't have to write anything anymore?), consider the things that have to be done before you hold a successful webinar or online seminar...

Unlike the usual ebooks, webinars allow presenter and audience to interact with one another using text, images, or even audio. In other words, to enjoy these wonderful features, you need to make sure you have the basics down pat.

1. High Speed Internet Broadband Connection. This applies both to you and your audience. If your audience goes online via a dial-up internet connection, then hosting a webinar might not be for you at this time. If you will interview guest in your webinar, they also need a good broadband subscription.

2. Essential Hardware. You (and your guests) will sound better if you make use of USB headset mics. Same thing goes for members of the audience who may wish to be heard by everyone attending the webinar. Nothing is more jarring than a blast of feedback because someone had their computer speaker switched on while they were speaking into the mic.

3. Matching Content with Webinar Service. Will you be presenting just a few static slides and spend more time just speaking? Then try the Xiosoft Presenter. If, on the other hand, you will present multiple images or show things that appear on your flat panel monitor (i.e., other websites, video), then try GotoWebinar.

4. Attracting Targeted Traffic. Since webinars are usually promoted no earlier than two weeks before the actual event, it helps to get the word out not only via your blog, but preferably via your mailing list of customers. Not too many people are searching for "webinars" at the moment, so if you're just relying on organic SEO you may end up with a not-that-large audience.

Which means... Yes, you'll most likely need to sell an affordable e-product and get your customers to opt-in to your mailing list. That way, you can quickly let them know about your upcoming webinars and you will receive feedback faster than if you simply rely on your blog.

5. Show, Don't Just Tell. I've seen some webinars where the screen only showed one or two slides (mostly displaying the URL of some website) while an interview of sorts was being conducted. Somehow... it got boring.

Use images or even video to spice up your content, so that your audience will not have to just put up with hearing you speak over the next 60 minutes.

How about you? What are your successful webinar strategies? Or if you're just thinking about exploring this alternative way of making money online, what do you want to know about hosting your own webinar? :-)

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"Webinar Success Strategies"
First Posted: May 7, 2009 | Filed in: Make Money Online

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