Web Marketing Forum
1401 words | Last Updated: August 28, 2008 |
Congratulations to Janette Toral (DigitalFilipino.com) for the successful Web Marketing Forum held at the Auto Mall in Silver City, Pasig. Thank you also to the gracious host, Yehey.com, who's also celebrating their 10th Anniversary!
Google Philippines Country Consultant Aileen Apolo gave a talk on "Web Marketing Online." I particularly enjoyed her clean and crisp PowerPoint presentation. To give you an idea, check out her presentation (PDF) made at the SEO Philippines BeerCon 2006 & 2nd SEO Contest Launch last October 28, 2006. [PDF link via Mike Abundo]
Wherever you find Aileen, you'll find a lot of online entrepreneurs or techpreneurship advocates (Firefox just flagged techpreneurship as a typo) nearby. No, it's not just the promise of Google T-shirts for those who can list the most number of Google products, it's also the fact that Google gets over 80% of the search pageviews in the Asia-Pacific region (about 60% of the world's search pageviews).
If you want your web site to be found, make sure it appears in Google's first two search engine results pages for the phrase sought by your target market.
Aileen quickly went through her presentation about how people are spending more time online than in front of the television, but what stuck to my mind is Google's mission: "To organize the world's information and make it universally accessible and useful."
And here comes Manuel's mini-rant:
If you're an SME seeking to improve the visibility of your web site, help Google with its mission and your ranking will improve. Create web sites that provide useful and organized information that is accessible to everyone.
In other words: Please do not make only 100% Flash-based sites, because not everyone can see or read the information stored in a Flash presentation. If the marketing group in your company insists on publishing glitzy multimedia sites, please consider publishing a simpler partner web site that can be viewed even by people using a dial-up connection and an old computer.
Why have more than one web site? Well... why have more than one billboard or ad? Exactly. You are trying to reach more people.
We also got to hear Jonas Delos Reyes of Yehey.com, who spoke about what Yehey has accomplished over the years, and what we may expect moving forward. What started as a Philippine-centric search directory has now evolved into a web business-focused service, one of whose aims is to help SMEs succeed online.
Don't get me wrong, though. Search is an integral part of Yehey.com and will continue to be so for the next decade. It's just that internet properties such as Yehey need to expand and offer value-added services that will assist businesses that are moving some of its operations online.
Another speaker was Wilson Chua of Bitstop Network Services (www.bitstop.com.ph), who gave a talk on "Web Marketing through Search Engine Optimization." He shared his experience with Farmout.ph where they quickly ranked high in the search engines for the phrase "philippine call center", but later discovered (based on keyword research) that a more searched for phrase is "call center philippines."
Wilson also touched on offline promotion of our site, Adwords and tracking, because these can help companies use the internet to quickly and affordably gain visitors and try different marketing approaches with your desired customers. Perhaps in future conferences, we will tackle these topics in greater detail.
I gave a quick Introduction to Web Marketing, and Cristina Chung (www.newkanlaon.com) asked when we will post detailed tutorials on this topic. Stay tuned to this site for those web marketing tips! 
Please click on the photo for a larger version. Standing are Cristina Chung, Charlie Gaw (www.butterflies.com.ph), and Mike Limueco (www.etrade.com.ph). Seated are Engr. Joan Piñon (www.mylittlebaker.com) and Jay Frank de Jesus (www.titikpilipino.com). Tina is into construction and real estate, Charlie's butterflies are released during weddings receptions, Joan is getting inquiries online for her delicious baked goodies, while Jay DJ sells music CDs online.
Perhaps these entrepreneurs will consider building partner sites for their existing websites, so that they can expand their reach online and help drive even more traffic to their main site. All it takes is patience, perseverance, and a few more tutorials online.
I got to meet Tuesday Osoyos, Jehan De Guzman, and Quinnie Geronimo of Boma (www.bomacorp.com) shown here flanking the popular Google banner with Aileen Apolo. Boma is a creative agency that produces Flash, HTML and print collateral for enterprise marketing clients (i.e., Adobe, Nokia). In other words, you can have them design a web site for you. I look forward to the day when blog copywriters will offer writing services to companies.
Yes, I managed to have my photo taken (thanks, Jehan!) with Aileen and Chris Angeles. In the other photo, you'll find Arelle Valla with Aileen. I met Arelle when she was the Marketing Director of SheeroMedia.
That Google banner is quite popular! I offered to take Jay DJ's photo, but he said he already had lots with that banner. To keep track of online mentions (plus possible photos) of the event, please visit the Thanks for attending the Web Marketing Forum post at the DigitalFilipino Club Group Blog.
It was also great to see Cynch Palad-Yap (www.realestatemovers.com), Rona Quezon (www.trabilis.com.ph and her husband Mabs Quezon (he's with PayPal), Abby Ongyanco-Lim (www.virramall.com) and her dad Alfred Ongyanco (www.alfox.net), and Gwen Nava (www.thegrapebunch.com).
I also caught a glimpse of problogger J. Angelo Racoma (www.racoma.com.ph), and SEO expert Elymar Apao (www.jozzua.com).
I wish there were more time to speak with everyone else. Just the same, congratulations again, Janette, and thank you for BuzzMarketing. Until the next Forum!
Download Your FREE Ebook:How To Get An Additional 25 to 50 Visitors To Your Site Daily (opens in a new window)
Manuel Viloria is your helpful multimedia internet publishing coach who shows you how to make $100/day online. Whether it's through blogging, podcasting, article marketing, videoblogging, email listbuilding, or even through Web 2.0 or social network marketing, you can increase your website visitors today. For more information, please visit Get More Traffic | ManuelViloria.com.
First Posted: December 10, 2006 | Filed in: Marketing
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Hi Manuel. Thank you very much for taking time to speak at the event and glad that you liked the book. Till next time!
Hi Manuel! Di kita nakausap. Umalis ka ata agad? You didn't stay for the party. Would've wanted to chat more with you.
hi Manuel,
As always, I learned new things hearing you, Aileen Apolo, Jonas and Wilson. Thanks to Janette for letting me know about this event and for Jonas sending the invitation from yehey, as I was very late in registering. More power to all who made the event possible.
@ Janette
Thanks again! I've read the book twice and I keep learning new things with each reading.
@ Jozzua
Wanted to chat with you, but had to finish other commitments. Perhaps in a future event.
@ Arelle
Good to see you again, Arelle! Looks like you have another blog, ah.
It was great meeting you during the forum! Hope to chat with you longer next time!
Thank you very much for taking time to speak at the event and glad that you liked the book. I have read the book twice and I keep learning new things with each reading.
Web marketing is an emerging idea which is used to market a product or service. I would like to market s a service. please give me more details about web marketing.
Marketing a service online usually requires you to publish something about your service, whether in the form of text and images, audio, or even video. In other words, it starts with Content.
(You will need to do some Keyword Research to give you a better idea of what to publish online. In other words, write about things that your target market is searching for.)
The next step is to gain visitors. The key lies in finding out where people are online, go there and make yourself visible (in a nice or useful way), and indirectly invite them to read or see what you have posted online (i.e., your web site).
Once those people visit your site, you will need to motivate them to do something afterwards (i.e., sign-up for your service, contact you, ask for a quote).
That's the basic outline of web marketing.
[...] So nice to see once again Charlie Gaw, Joan Piñon, and Gwen Nava. I think the last time I saw them was last December 2006 during the Web Marketing Forum. [...]
Internet marketing is very useful for marketing. This is the very fast and low cost method. This is the new revolution in the marketing.
Web marketing is very easiest way to earn money. It is a simple one of the method of marketing field. This is new way to earn money at home and safe the time.