Congratulations to Janette Toral (DigitalFilipino.com) for the successful Web Marketing Forum held at the Auto Mall in Silver City, Pasig. Thank you also to the gracious host, Yehey.com, who’s also celebrating their 10th Anniversary!
Google Philippines Country Consultant Aileen Apolo gave a talk on “Web Marketing Online.” I particularly enjoyed her clean and crisp PowerPoint presentation. To give you an idea, check out her presentation (PDF) made at the SEO Philippines BeerCon 2006 & 2nd SEO Contest Launch last October 28, 2006. [PDF link via Mike Abundo]
Wherever you find Aileen, you’ll find a lot of online entrepreneurs or techpreneurship advocates (Firefox just flagged techpreneurship as a typo) nearby. No, it’s not just the promise of Google T-shirts for those who can list the most number of Google products, it’s also the fact that Google gets over 80% of the search pageviews in the Asia-Pacific region (about 60% of the world’s search pageviews).
If you want your web site to be found, make sure it appears in Google’s first two search engine results pages for the phrase sought by your target market.
Aileen quickly went through her presentation about how people are spending more time online than in front of the television, but what stuck to my mind is Google’s mission: “To organize the world’s information and make it universally accessible and useful.”
And here comes Manuel’s mini-rant:
If you’re an SME seeking to improve the visibility of your web site, help Google with its mission and your ranking will improve. Create web sites that provide useful and organized information that is accessible to everyone.
In other words: Please do not make only 100% Flash-based sites, because not everyone can see or read the information stored in a Flash presentation. If the marketing group in your company insists on publishing glitzy multimedia sites, please consider publishing a simpler partner web site that can be viewed even by people using a dial-up connection and an old computer.
Why have more than one web site? Well… why have more than one billboard or ad? Exactly. You are trying to reach more people.
We also got to hear Jonas Delos Reyes of Yehey.com, who spoke about what Yehey has accomplished over the years, and what we may expect moving forward. What started as a Philippine-centric search directory has now evolved into a web business-focused service, one of whose aims is to help SMEs succeed online.
Don’t get me wrong, though. Search is an integral part of Yehey.com and will continue to be so for the next decade. It’s just that internet properties such as Yehey need to expand and offer value-added services that will assist businesses that are moving some of its operations online.
Another speaker was Wilson Chua of Bitstop Network Services (www.bitstop.com.ph), who gave a talk on “Web Marketing through Search Engine Optimization.” He shared his experience with Farmout.ph where they quickly ranked high in the search engines for the phrase “philippine call center”, but later discovered (based on keyword research) that a more searched for phrase is “call center philippines.”
Wilson also touched on offline promotion of our site, Adwords and tracking, because these can help companies use the internet to quickly and affordably gain visitors and try different marketing approaches with your desired customers. Perhaps in future conferences, we will tackle these topics in greater detail.
Please click on the photo for a larger version. Standing are Cristina Chung, Charlie Gaw (www.butterflies.com.ph), and Mike Limueco (www.etrade.com.ph). Seated are Engr. Joan Piñon (www.mylittlebaker.com) and Jay Frank de Jesus (www.titikpilipino.com). Tina is into construction and real estate, Charlie’s butterflies are released during weddings receptions, Joan is getting inquiries online for her delicious baked goodies, while Jay DJ sells music CDs online.
Perhaps these entrepreneurs will consider building partner sites for their existing websites, so that they can expand their reach online and help drive even more traffic to their main site. All it takes is patience, perseverance, and a few more tutorials online.
I got to meet Tuesday Osoyos, Jehan De Guzman, and Quinnie Geronimo of Boma (www.bomacorp.com) shown here flanking the popular Google banner with Aileen Apolo. Boma is a creative agency that produces Flash, HTML and print collateral for enterprise marketing clients (i.e., Adobe, Nokia). In other words, you can have them design a web site for you. I look forward to the day when blog copywriters will offer writing services to companies.
Yes, I managed to have my photo taken (thanks, Jehan!) with Aileen and Chris Angeles. In the other photo, you’ll find Arelle Valla with Aileen. I met Arelle when she was the Marketing Director of SheeroMedia.
That Google banner is quite popular! I offered to take Jay DJ’s photo, but he said he already had lots with that banner. To keep track of online mentions (plus possible photos) of the event, please visit the Thanks for attending the Web Marketing Forum post at the DigitalFilipino Club Group Blog.
It was also great to see Cynch Palad-Yap (www.realestatemovers.com), Rona Quezon (www.trabilis.com.ph and her husband Mabs Quezon (he’s with PayPal), Abby Ongyanco-Lim (www.virramall.com) and her dad Alfred Ongyanco (www.alfox.net), and Gwen Nava (www.thegrapebunch.com).
I wish there were more time to speak with everyone else. Just the same, congratulations again, Janette, and thank you for BuzzMarketing. Until the next Forum!
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"Web Marketing Forum"
First Posted: December 10, 2006 | Filed in: Marketing