It'll be Christmas soon, and your kids might be bugging you for a wave board, or a split-type of skateboard connected with a torsion spring. It only has two wheels (versus the four of traditional skateboards), and you propel yourself forward by doing a sideways S-motion with your shoulders and hips.

What does this have to do with web traffic? Check this out...

Last November, I wrote about the Wave Board. Since it's quite new, that page has a low pagerank.

As a result, some advertisers are not interested in that page, even if any links pointing to them will be nofollow links.

(As a review, nofollow links do not pass Google search engine points to the destination site. But other search engines will still visit your site via that nofollow link.)

Why will an advertiser place importance on the PageRank of a page, even if that page will use a non-pagerank giving nofollow tag? It's basically a matter of perception. In the post-PageRank slap era, however, you'll need to consider other factors aside from pagerank. For example,

  • Traffic
  • Site credibility
  • Age of the site

If your e-commerce site can earn $67 for every 100 visitors you get in a month, wouldn't you be interested in getting a flow of targeted traffic to your site? And that's not just any kind of traffic. That's people who are actually interested in, say, the wave board.

That's hundreds of people who actively searched for "wave board" in the search engines and landed on your page. Think about that.

Yes, targeted traffic is worth much more than pagerank. However, a lot of advertisers still cling to the sliding value of PR.

So if you're interested in sending more quality traffic to your site, move away from the PageRank herd. Look at traffic, place yourself in the shoes of potential customers, and ask yourself what is the true value of tapping into that kind of consumer attention online.

And if you're a blogger? Don't devalue your links. Don't look down on your nofollow links. Simply deliver quality with your posts, wear your entrepreneur's hat, and ask yourself: "What is the value of all this consumer attention?"

Afterall, you owe it to the paying public. :-)

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"Wave Board"
First Posted: December 4, 2007 | Filed in: Web Traffic


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