VEO Report, Colin McDougall
415 words | Last Updated: July 29, 2006 |
If you're curious about The VEO Report (http://www.veoreport.com) by Colin McDougall, but are unable to get hold of it (because you can't pay via PayPal), consider learning from Colin's other site (Crediteria.com) and study how you can improve your web site's ranking in Google.
Here are some observations:
1. Crediteria.com does not have those long-ish keywords in the domain name. What happens if you have an old, filled-with-dashes domain name that search engines frown upon? Get a new domain name that somehow sounds meaningless (i.e., crediteria), and then do a 301 redirect from your old domain name (i.e., only-the-best-credit-cards-online.com) to the new.
I wonder, though, why there does not seem to be a 301 redirect from:
- http://www.loans-source.info
- http://www.only-secured-credit-cards.com
2. Different sections are organized as different sub-folders. For example, the item "Restoring Credit" in the main navigation menu bar leads to a folder in the main site. Each folder contains about five articles or webpages (so far). These appear to be manually updated and uploaded.
3. There's a blog in a sub-folder. One of the sub-folders appears to house a blog. It does not look like WordPress; it might be MovableType.
4. Some pages are in the main or root folder. These are the homepage, the About page, Privacy page, and Mortgage Calculator. There does not appear to be any SiteMap page.
From the looks of things, it appears that Crediteria.com first started off as your usual hand-coded, hierarchical web site. Later on, a blog was added.
From January 2006 to July 2006, around 113 webpages were indexed by Google (or around 16 pages per month). Yahoo has indexed about 149 webpages.
Crediteria.com ranks among the Top 10 Google search results for credit card reviews, and this is probably helped by the 234 incoming links (82 of which are links coming from domains other than Crediteria.com).
So that's the secret of VEO success:
1. Build a hierarchical site that contains articles that others will deem useful.
2. Gain incoming links (or backlinks) over time.
3. Add a blog in a sub-folder.
4. Continue adding pages to your site (16 pages a month will do).
5. Use marketing-oriented (rather than purely keyword-oriented) domain names.
6. Keep your domain ownership WHOIS info open. Don't be secretive.
7. Register your domain name for ten years.
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"VEO Report, Colin McDougall"
First Posted: July 29, 2006 | Filed in: Web Traffic
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You also have to take into account that Colin is using both Google Search and Adsense on his pages (twice on the home page), and that he has posted his link in a number of credit card splogs on Blogger.
Not everyone will be looking up "credit card reviews" and his site does not show as well under other key terms.
In fact, I am surprised that he has as few inbound links as he does considering the amount of time that the site has been up.
Anita,
The links on the splogs are not my doing - That would be our nemesis, the scrappers.
Quite frankly, I was not going for the heavy hitting keywords, simply for increased traffic on longtail phrases.
Don't be surprised with how few links I have. Chasing links is not part of my game plan and amazingly (or not so amazingly) Google's spiders and algo seem to like my site
Later,
Colin