Twittersqueeze and Traffic
922 words | Last Updated: September 19, 2008 |
Rick Butts launches TwitterSqueeze, and a number of angry people have attacked it, while a handful of eager internet marketers are abusing it. Fans of social media marketing are turned off by the word "squeeze", even if they haven't seen the videos of Rick explaining the principle behind the TwitterSqueeze.
It's time for a different perspective...
As a quick background, Twitter is a service that allows people to easily keep in touch with their friends and online followers (or fans), by allowing them to publish short, 140-character messages that hopefully answer the question: "What are you doing right now?"
In a sense, it has a voyeuristic appeal because people can catch a glimpse of what goes on in your life. If you post interesting or humorous Tweets or messages in Twitter, then other Twitter users will choose to "follow" you.
When people "follow" you on Twitter, what you tweet appears on their screens when they log into Twitter. Other people will also see your messages when they view the "this person + friends" page of any of your followers.
In short, you can gain massive exposure (and even web traffic) thanks to the popular Twitter.com service. That is, if you have lots of followers. It is precisely this potential that makes some internet marketers scramble to gain higher visibility in Twitter, because that leads to higher traffic and (hopefully) higher online revenues.
In the crazy rush to attract more visitors to their web sites, eager SEO specialists and aspiring marketers pepper their Twitter pages with messages about this or that blog post. Plus a link to their blog post, in hopes that people will click on over to their site.
In numerous cases, they will discover that Twitter traffic does not convert. This dismal performance comes from the fact that traffic, without enough pre-selling, will not automatically lead to online earnings.
Hence, the TwitterSqueeze.
It's unfortunate, however, that the word "squeeze" has a negative connotation from the point of view of people interested in internet marketing. It gives the impression that you will get information only after someone has squeezed your name and email address from you. And when the social media fanatics get a whiff of email squeeze pages promoted in their beloved Twitter, they turn purple with rage!
I see TwitterSqueeze differently. After watching the video of Rick Butts where he explains the principles behind this new system, I learned that it's not all about promote, promote, promote. It's also not all about squeeze, squeeze, squeeze. And it's not only about traffic, traffic, traffic.
TwitterSqueeze is more about pre-selling. It's about attracting people who are interested in you as a person. In you as someone who is funny, entertaining, interesting, generous, and helpful. And when you get past some kind of tipping point, your number of Twitter followers skyrockets, and you will discover that a curious thing will happen...
The more generous you are, the more followers you will attract, and the more people will be inspired to be generous themselves. In that swirling mass of generous people, don't be surprised if you find yourself on the receiving end of the kindness of others. Yes, it will be another confirmation of what we've always known deep inside that as you give, so shall you receive.
That's what I got out of the TwitterSqueeze, thanks to Rick Butts and his tips (which also include some automation techniques to help you implement all of this even if you already have a busload of other things to do).
Okay, let's talk about traffic. From what I've seen, around 2.7% of your Twitter followers will click on a link you display in your Twitter messages. The actual number will vary depending on what day or time you post your message in Twitter, and on the nature or topic of that post.
(Now here's where it gets interesting, particularly if you've been tearing your hair out over search engine optimization (SEO), or search engine marketing, or even if you've burned a hole in your pocket and your finance manager is freaking out from too many pay per click campaigns gone haywire...)
This means that if you keep increasing the number of your followers, and if your published links more or less follow a theme, then you stand a good chance of maintaining that 2.7% clickthrough (or even increase it). And you know what higher traffic leads to, right? Especially if those people are your Twitter followers... or fans. 
How many people are following @ManuelViloria in Twitter?
Rick Butts has opened my eyes to a new online marketing approach, one that fits quite well with the exploding social web. I immediately implemented three of his tips in half an hour, and experienced an average of 10 new Twitter followers each day. While I will not guarantee you will have the same experience, I still invite you to watch his TwitterSqueeze videos and listen to what he has to say.
Check out TwitterSqueeze today!
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Manuel Viloria is your friendly multimedia internet publishing coach who helps you gain more traffic for your web sites. Whether it's through blogging, podcasting, article marketing, videoblogging, email listbuilding, or even through Web 2.0 or social network marketing, you can increase your website visitors today. For more information, please visit Get More Traffic | ManuelViloria.com
"Twittersqueeze and Traffic"
First Posted: August 5, 2008 | Filed in: Make Money Online
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