The Video Boss
986 words | Last Updated: February 24, 2010 |
The Video Boss is a $2,000 nine-week training course by Andy Jenkins, that he believes will help you make money online. In the first of three free videos that James Andrew Jenkins released prior to the launch of TVB, he states this law of money: "Online video gets more money than anything. Period."
I'm not here to say that The Video Boss is just a scam. If you were able to watch the free pre-launch videos, then you'll get a sense of the amount of effort Andy put into the free video marketing tutorials.
And if you missed those videos, here's a summary...
The First Video
Here are the specs of the first video that Andy released to the public:
Format: H.264, 854 x 480, Millions AAC, Stereo (L R), 44.100 kHz
Movie FPS: 23.98
Data Rate: 659.10 kbits/sec
Normal size: 854 x 480 pixels
Okay, back to the summary. In the first video, Andy Jenkins says that online video is the easiest, cheapest, and fastest way to get traffic.
Of course, there's a disclaimer that this is just Andy's opinion, and that he could be wrong. Except that he implied on his slide (PowerPoint?) that he has data to back up his opinion.
Tip from Manuel...
Internet Marketing Lesson: Test the statements that you hear, my friends. It is possible that online video may be the best traffic-generating tool for others. Your experience, on the other hand, might be completely different. Hence, TEST.
What are internet marketers afraid of? Aspiring online business people are worried about the TIME and COST associated with online video marketing.
Experience of Manuel...
It took me 12 hours to create a 4-minute video. That time covered script-writing, preparing the audio files, shooting the footage, preparing the individual photos, assembling the video clips and photos, sychronizing the images with the music, burning the files onto a DVD, and reviewing the video.It's been four days now since I prepared that video, and the songs used still keep playing in my head! Argh!
I wonder how long it took Andy Jenkins to create Video #1 which ran for a little over 19 minutes.
Wait... before you get worried about the TIME issue, please keep in mind that it will really depend on what you want to show in your video.
For example, it will take less time to create a Camtasia screencast of a basic PowerPoint presentation than it would to make a vid that combines PPT slides, video clips, and music.
Anyway, as you will often read on this site: TEST.
Okay, let's get back...
Andy Jenkins talked about the launch of "The Magic Bullet System", where there was no traditional salesletter. What they had was a sales video.
They started working on a Friday afternoon at 5PM, and had the video online by the following day, Saturday at 1PM.
The Magic Bullet System had, according to Andy, a multimillion dollar launch in just a few hours.
It's not clear how much sleep they got on Friday evening. The bottomline is that it took Andy (with all his years of formal education and hands-on video creation experience) almost 24 hours to come up with a sales video.
Over $5,000,000 in sales in only a few days... just from a simple video. Wow.
Just remember that behind that video was an extensive marketing network that helped spread the word about the product launch.
You can make a wonderful video, but if no one watches it... Well, you get the picture.
Back to Video #1 of TVB -- Basically, Andy builds a case for online video and how even Amazon uses it to promote/sell Kindles. He points out how the Kindle video occupies prime web real estate (upper lefthand corner of the content area), and how simple the video is.
See it in action (as of the time of this writing): Kindle at Amazon
Why is the video "simple"? It's basically a voice-over, with background music, and moving images of the Kindle.
Can you do that to? Yes, there are numerous audio / video creation tools available online.
Anyway, the whole point of Andy's Video #1 is the you can easily create videos, and that you should do this since very few people are doing it anyway.
Videos and SEO. Andy also talks about the search engine optimization benefits of video. He compares the competition you get from text-based SEO versus video SEO.
While you may (in some niche topics) be up against a better-funded team of text/image content providers, your video content competitors might not have as much funds.
In other words, you stand a better chance of successfully getting higher rankings in Google if you publish videos online.
Advice from Manuel...
As usual, please TEST. Just because you create a video, it doesn't mean you'll appear in page 1 of the Google SERPs.For example, search YouTube for the phrase make money online, and you'll find a lot of examples.
But if you search for "make money online" in Google, do you find any videos in the first page of the search results? The last time I checked, I didn't find any.
Anyway, that's it for now. I'll write about TVB's second and third pre-launch videos, where you will find good tips on how you can start creating your videos. And more importantly, what you should SAY in your videos.
"The Video Boss"
First Posted: February 22, 2010 | Filed in: Make Money Online
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$2000? Well, Andy's figured out a way to make money online.
This is interesting though, Manuel. I look forward to your additional posts on it. Thanks!
Rich
[...] The Video Boss [...]
Manuel,
Brilliant post.
I loved it when you said...
"Just remember that behind that video was an extensive marketing network that helped spread the word about the product launch.
You can make a wonderful video, but if no one watches it... Well, you get the picture."
Amen to that!
It's funny how the gurus always say, "Oh, this is so easy that any dummy can do it. Oh wait, of course, you need to buy my product first though..."
- Ravi Jayagopal
This post is a good one. I don't watch the TVB pre-launch videos but I know about it and it's true that creating a video is not that easy. They made you believe how simple it is but in reality it's not. THAT if you are doing it alone and not outsource the video creation.
And the reality is that most of us are doing it themselves just like most work at home internet marketers like me
Well guys I joined the program for 30 days and bailed out not being able to put the time and effort in. I have to say that since watching the course I will definitely start making video's and Andy really put some good tips in.
Like anything it does take an initial amount of effort to make your first one whilst you get used to such tools as Final Cut Pro, Audacity et al and I'm pretty sure that once I understand how these products work then the time to production will be reduced.
When I start making considerable sums of money from Video-IM I will pay Andy double the amount I paid for the course... which BTW he refunded.