Did you miss the pre-launch videos of The Video Boss? Bonus time! Here are some notes about Video #2, and video marketing tips which teach you what to say in your vids and help you make money online...

First of all, here are the specs of Video 2 (which are a bit different from Video 1 - See The Video Boss):

Format: AAC, Stereo (L R), 32.000 kHz, H.264, 854 x 480 pixels
Movie FPS: 24 FPS
Data Rate: 544 kbits/sec
Duration: A little over 21 minutes

Andy Jenkins talks about FAB, which stands for:

  • Features
  • Advantages
  • Benefits

The example product used (assuming you want to create a product review of sorts) is the Kodak Zi8

If you look for the Technical Details of the Kodak Zi8 in the Amazon webpage, you'll find the following:

  • Record High Definition video (1080p at 30 fps with 16:9 aspect ratio)
  • Easily upload recorded footage to YouTube with built-in USB and software
  • Expandable SD/SDHC card slot up to 32 GB; Rechargeable batteries and charger included
  • Vibrant 2.5-inch viewfinder; Watch footage on HDTV with included cables
  • Edit and share videos with included software

Let's take the first FEATURE - 1080p HD

What's the advantage? It's the highest resolution you can get with HD.

What's the benefit? You can capture moments of your life with vivid clarity. I mean, who would want to record your child's birthday party using a low-resolution cell phone cam, right?

We're guessing that's the best feature, because it was listed first in the product page at Amazon.

Okay, so what do you say at the start of your video?

The "Video Opener" (which usually lasts 8 to 15 seconds) should quickly tell the viewer why the video is worth watching. It should be viewer-focused.

For example: "In this video I'm going to show you why the Kodak Zi8
is going to revolutionize the way you make your personal videos, and why it might be the only video camera you'll ever need - saving you money and making it simple for you to create video."

Video Marketing Tip: Get people to watch first by using the phrase: "In this video, I'm going to show you why..."

Avoid the temptation to say the product is the best. That's selling, not showing. Remember that people love to buy.

So make your video buyer-focused. State up front what's in it for them (i.e., will revolutionize the way YOU make YOUR personal videos).

You can already imagine who this video will appeal to, right? "Personal" videos. Family people.

So first introduce them to what the video is going to do for them. Andy Jenkins calls it the "Key Outcome."

Next, you might ask "So what? Sure, you'll revolutionize the way you make personal videos... So What?!"

This means you will need to make it clear WHY the product will help your viewers.

1. Watch - In this video I'm going to show you why

2. Outcome - the Kodak Zi8 is going to revolutionize the way you make your personal videos,

3. Help - and why it might be the only video camera you'll ever need - saving you time and money and making it simple for you to create video.

Right from the start (the opening), you already see FAB in action. You will need to do the FAB approach for each feature of the product.

Take your script and turn it into a visual presentation

Feel free to use either MS PowerPoint or Apple Keynote.

Take your FAB copy and build the slides first.
- For each feature, type that feature onto a slide.

Voiceover - read to your viewers the FAB statements.

Features = Quantity or Type of Something
Example, "Full HD 1080p" is a quantity of resolution
(It is also an intellectual or logical type of statement)

Viewers want feature specifications spelled out.
Don't worry about images yet.

Speak Advantages and Benefits because they are usually
Quality or Condition.

Quality/condition statements which have emotional value,
so speak these out. With emotion.

Difference between reading the words "I Love You" on a Hallmark card,
versus HEARING the words.

"Hearing" benefits causes emotional resonation.

Words cause the feelings to stay with you.

Review your script...
Add a new slide for each feature
(text)

Next, add graphics...
(Add images)

For example, for products look for Art and Photos from the manufacturer.

Add images that represent the feature in action.

"FEATURES in ACTION!"

If one of the features is compact size, use comparative
images to show how small that object is.

In other words, show that compact product beside another (larger) product.

Add images for EVERY feature you list.

Add Emotional Accelerators (Emotional Images)
Images that help add impact and help you connect your message with your viewer.

Sample Feature Statement:
Most marketers are freaked out by video.

Under that are three bullet points:
- Afraid of Technology
- Afraid of Cost
- Afraid of Losing Time

(These are "features")

Andy Jenkins searched for images that help illustrate
those bullet points EMOTIONALLY (even if they're a
bit tongue in cheek).

Then, reinforce the message by SAYING OUT LOUD the advantages and benefits along with the emotional image.

There's a powerful relationship between what's SAID and what's SEEN.

If you want to track statistics on how engaged your viewers were when they watched your vidoe, try ChartBeat.com

You will need to "define emotions that you can attach to your benefits."

For this, you can search Google for "Royalty Free Stock Images" and you'll see that some of them can get quite expensive.

Andy Jenkins injects humor by saying that some images can cost "an arm and a lovehandle."

The more affordable alternative? ClipArt.com
Want moving images? Try AnimationFactory.com

Remember that each time something moves in your videos, whether it's text or an image flying from left to right, it "RESETS the viewer's attention."

That's why people remain glued to the free pre-launch videos of Andy. The movement makes you want to continue staring at the screen.

PowerPoint allows you to show movement with any object that appears in your slide.

Now in Video 3, Andy Jenkins tells you what to do with your video:

Where to publish it online
How to distribute it across the web
How to get it ranked (yes, a bit of SEO goodness).

So, how do you feel after going through these notes based on the free pre-launch video released before by Andy Jenkins? Are you still feeling like a Video Boss, or more like a Video Slave? :-)

When you're new to video creation, you'll realize how time-consuming it can be. But once you get the hang of it, it will come like second nature to you.

Video Internet Marketing Tip: Ask yourself how many videos you intend to make over the next 8 weeks. If you're answer is "one video" then please re-think your marketing plans and see if you'll be better off sticking to blogging in the meantime.

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"The Video Boss Vid #2"
First Posted: February 24, 2010 | Filed in: Make Money Online

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