Michael Jones brings you The Affiliate Code, touted as a killer free business system that generates close to $65,000 monthly. Is this just a scam preying on people who are desperate to make money online, or is this the real thing? Here's a quick review of The Affiliate Code, with emphasis on what you will find in the salesletter...

Here's what I recommend you do: study the salespage of The Affiliate Code. You will learn a lot, in terms of copywriting, and best of all, you'll learn it for free.

Take note of the headline, and the highly emotional copy that triggers an impulse buy: underground, reveals, free...

Notice also that the text is not really text. Rather, it is an image. This allows the web designer or graphics artist to make use of fonts and text effects to make the headline further stand out in the page.

Below the headline you will find a video. And that video (which looks like a PowerPoint camtasia screen recording) lasts for 44 minutes.

For a system that is advertised as "easy" or "simple", the effort put into the salesletter is mind-boggling. Can you imagine what the speaker did in coming up with that 44-minute video?

TIP: Go ahead and actually watch the video. Listen to the way Michael Jones speaks.

Did you catch how emotional he sounded? That's an important lesson when it comes to connecting with customers online. People do not simply use logic. People are influenced through emotion.

Who is Michael Jones in the first place? And why is he in some "Undisclosed superaffiliate hideout, somewhere in the US"? What does he even look like?

You've probably read some ebooks of some internet marketing gurus who talk about establishing credibility online by posting your photo and by publishing solid content.

In the salespage of The Affiliate Code, where can you find the credibility-boosting elements? That's right... in the testimonials both in text and video format.

What does this reveal to you? You can now test if you can make more money online by replacing your photo with video testimonials. Afterall, getting others to say glowing things about you is much better than you praising yourself.

Just to be clear... I'm not saying buy, or do not buy The Affiliate Code. What I am recommending is that you study the salesletter and figure out what the merchant is doing.

Okay, back to the review of what's in the salesletter. If you watch the video, you'll hear Michael talk about how you can start making money... from Day One.

That's very compelling. Make a bold promise, and people will sit up and notice. Imagine that. Making money right from the start.

Now here's what the phrase "from day one" usually means.

It means that certain things have to be in place before your Day One. It means that behind the scenes, there was something called a Day Zero.

When you get hold of the crucial info behind the preparations done during "Day Zero", then yes you can take a step-by-step blueprint, and sure, you can start making money from Day One.

Just be prepared for a rather lengthy Day Zero process. Or set of procedures.

Okay, back to The Affiliate Code.

What we see here is no longer just salesmanship in print (i.e., traditional salespage or persuasive writing). What we also hear is salesmanship in AUDIO.

That's right. You'll hear a professionally recorded audio salesletter. Listen to how quiet the background is, and how there aren't any "uhms" or "ahhs" during the presentation.

That is something you, as an internet marketer, should strive for. Get your message out using more than one medium. You don't have to stick to text and images.

And sometimes, audio (or voiceover screencasts) can be more hypnotic than full-motion video.

You'll even catch some NLP techniques. For example, you'll hear the practically hypnotic command "Listen To Me", followed by an emotionally charged statement (fast forward the video to the 17:23 mark).

In other words, even if you do not buy The Affiliate Code, you will get an idea of the online marketing process used by internet marketing professionals (who have gone a step beyond readable sales copywriting).

Perhaps a good product to get would be something like "The Audio Sales Code" (or something like that). You simply cannot imagine the true power of selling using the sheer engaging power of your voice, until you've heard a master salesperson in action.

Okay, I know you're here because you're looking for a review of The Affiliate Code [http://www.TheAffiliateCode.com].

Well, go back to the salespage and review the video. Yes, the one that's right below the headline.

Listen to it at least two times. Take down notes, and list the commands that you hear (along with the time, which you'll see in the timeline in the lower part of the video box).

Study it well, because persuasive copy and selling using your voice is a skill you will definitely want to develop, whether you are an aspiring affiliate marketer who's trying to break the code, or an emerging internet marketer who has finally gotten around to selling your own product or service online.

I wish you great success! :-)

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"The Affiliate Code"
First Posted: January 31, 2010 | Filed in: Make Money Online

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