You've probably heard of the re-launch of SwapClix 2.0, and given promises that you will "make more money than your doctor this year in 1 hour a day", a number of friends have called, wondering if SwapClix is just a scam. Let's take a look at the salesletter first...

Most likely, your inbox is already filled with SwapClix pitches, and some of you might be feeling a little nostalgic since the product name may sound a wee bit familiar. Yes, it used to be promoted by Costa Dedes, but is now being repositioned as Patrick Creek's SwapClix 2.0, who's using several sales techniques worth noting.

For example, the salespage comes with an audio file that automatically plays. It sounds like a professionally-made recording that pleasantly plays in the background as you scroll down to read the rest of the page.

The effect can be quite hypnotic, because whoever recorded that message has a soothing, yet authoritative voice. Perhaps, in the future, you can incorporate this approach in your salesletters online. Just be sure to use a voice actor for maximum benefit.

The salespage appears to use a few stock photo images. I don't know how effective this is (from an online marketing point of view), because writing about people who have successfully used your product, and then displaying a stock photo with your friend's name in the caption tends to break the reader's attention (assuming the reader is familiar with that image).

Then again, given how a lot of people shopping for internet marketing products online don't often visit royalty free stock photo sites, it becomes easy to understand why some marketers or web designers will use such images.

Just to be clear, I'm not saying that the person shown in the salespage is not the actual person being written about. All I'm saying is that the image is a stock photo, and that breaks the attention of site visitors who have seen that photo in the past.

After getting in touch with other people, we found out that SwapClix involves click arbitrage. What this means is you buy traffic or clicks at a low price, and send that traffic to webpages where you will earn a higher revenue per click. You're swapping clicks, in other words.

Will SwapClix make money online for you? For some, this can work. Afterall, it follows the basic concept of "buy low, sell high", right? Will this new version do better than the original SwapClix? That is still subject to more testing in the coming weeks...

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"SwapClix 2.0"
First Posted: September 10, 2009 | Filed in: Make Money Online

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