Stealth Market Testing
213 words | Last Updated: December 27, 2007 | Filed in: Marketing
Stealth Market Testing involves checking how your target market will react to your product offering, without making it obvious that you are actually subjecting them to a market test. You won't find the usual surveys (that makes it too obvious, right?). Instead, you'll find something else that's hidden in plain sight....
You will find a simple and direct product offer.
How can it be a market test, then, if the product is already being offered? Well, here's the twist: Do not actually deliver the product.
What's this? Do I have a Christmas hangover? Far from it. I'm just remembering certain marketing events that were launched in the past.
Anyway, getting back to the topic: Offer a product, yet have people subscribe to an electronic mailing list to get more details. One way to encourage sign-ups is to talk about some future event (i.e., the product launch).
If hundreds of people do sign-up, then that will give you some idea about the viability of your product. If only a handful subscribe, then you might re-think your plan to launch that product.
So that's how some folks have tried stealth market testing: use a squeeze page and an autoresponder. And remember to make bold claims that will excite your target market.
Please read the "Please Confirm" email from Manuel Viloria and confirm your request, and the info will be sent to you in a matter of minutes. We respect your privacy and will never share your contact info.
Manuel Viloria is your friendly multimedia internet publishing coach who helps you gain more traffic for your web sites. Whether it's through blogging, podcasting, article marketing, videoblogging, email listbuilding, or even through Web 2.0 or social network marketing, you can increase your website visitors today. For more information, please visit Make Money Online | ManuelViloria.com.
First Posted: December 27, 2007 | Filed in: Marketing
Subscribe to RSS Feed