Are you worried about the Squidoo slap? You shouldn't be. But if your team is overly bothered by the recent Google crackdown on Squidoo, then that's something you should be concerned about.

A quick "site:" check at Google shows that about 599,000 pages of Squidoo.com are indexed. Does that sound like a slap to you?

It might, if it was your lens that got booted out of the SERPs.

Yet you've probably read reports of doom and gloom. Yes, some lenses have disappeared from the search engine results, yet other lenses are still there, ranking well and gaining traffic.

Let me repeat that: Other lenses are still there, ranking well and gaining traffic.

So let Seth Godin's team deal with the few who have abused the quick ranking magic of Squidoo lenses, and let your team focus on these Squidoo best practices:

1. Add unique content to your lens, not just affiliate links.
2. Link out to content-rich sites, not just affiliate-merchant sites.
3. Update your lens regularly.
4. Send traffic to your lens.
5. Promote your lens in a reasonable way.

So, are you still worried about the Squidoo fallout? Slap yourself on the head and work on manually creating good content.

In the meantime, all these multi-authored blogs or sites have to deal with the ticklish issue of ensuring members or co-authors don't get too carried away with their link-building efforts.

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"Squidoo Slap?"
First Posted: July 12, 2007 | Filed in: Web Traffic


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