South African Mints and Traffic
526 words |
What do mints from South Africa have to do with traffic? In a nutshell, things which seem worthlessly ordinary to you may be worth gold if you shift your perspective by just a few thousand miles. Here's the story behind it...
My parents treated us to lunch at The Fish Company in Shangri-La Plaza (Mandaluyong), and at the end of a healthful seafood meal complete with dessert, we were treated to some mints. These are white, circular dragees which are a bit crunchy on the outside, yet soft and chewy on the inside.
(No, these were not Mentos candies. These were simply called "mints.")
I liked the light minty flavor, and so I asked the waiter where I may buy more of these mints.
Sorry, Sir... we don't sell them. We just give some of them to our customers.
Okay... but can I buy them in some store here in the Philippines?
I don't think so, Sir. They're imported... from South Africa.
When we heard that, our eyes widened and some of the people at the table started hoarding a few more of those mints. Imagine, we can't even get those candies from the United States. We can't order them from Amazon. They're available only from South Africa.
And South Africa sounds sooo far away.
I then remembered a friend who was living in South Africa, and who was planning to return to the Philippines for a quick vacation. Unfortunately, I wasn't able to tell her about the mints "which are available only from South Africa."
Anyway, we invite her to lunch. Yes, at The Fish Company in Shangri-La. And we start chattering about those hard to get mints. She looks puzzled, scrunches her eyebrows, and explains that there are so many mint candies in South Africa.
Too many, in fact, that her children refuse to eat those mints. Too many, as in you'll find them everywhere: in her bags, in the car seat or floor, when you roll down your curtains, when you open your front door...
There's just too much.
And when the waiter gave us a pitiful handful of mints, our friend exclaimed: "Those are the exact same mints I was talking about!"
Anyway, she eventually returns to South Africa. During a meal in some restaurant there, she tells her family about us going wild over South African mints in the Philippines.
For the first time in who knows how long, her children actually take a bite of those mints.
So, what's the lesson here? If you're trying to figure out what people want online, you can start by looking at what's already around you. Take a good look at everything. Yes, even the boring ordinary things that fade into oblivion because you see them everyday.
Is there some kind of "worthless" mint candy around you, that's actually pure gold in other countries? Find those and write about them online, and pretty soon you'll attract more visitors to your web site or blog.
And who knows? You might even decide to taste those mints for the first time and surprisingly discover how good they really are.
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"South African Mints and Traffic"
First Posted: August 27, 2007 | Filed in: Web Traffic
