Perry Belcher and Ryan Deiss launch the Social Media Money System, which shows you how to make money online with the help of social media marketing. It gives you tips on the ideal mindset and approach to marketing on Twitter, YouTube, Facebook, and a host of other Web 2.0 social sites. Here are some notes about the free videos Perry released recently...

In the "Party Principle", you are taught to treat all these social sites as parties, where people mingle and socialize... without talking about business. Afterall, when you go to a party, do you introduce yourself and then segue into "by the way, I have something you might wish to buy"?

So when you create your presence in Twitter, Plurk, YouTube, Facebook (or even Flickr), just be yourself and have fun. It also helps if you post things that entertain people, or help them solve their problems, or give them an a-ha moment.

Your social media pages will usually contain some profile information about you, which means they will eventually find out about your website or blog. Treat this as your home, which means that after people get to know you a little, or perhaps even get to like you a bit in the online parties, they will eventually visit your house or your blog.

And what do you do once people go to your home? Do you start off with: "By the way, you can buy this or that"? Of course not. You once again entertain your visitors. Perry Belcher advises the "Scrapbook" approach, where you share a few personal things about your life.

Through the power of photos, videos, and write-ups, your visitors will get to know you a little better. And who knows? They may even like you a bit more, based on what you share with them online.

Your blog visitors (who came from social sites such as Twitter) will look around your "house", and will eventually get into some kind of comfort zone. The typical small talk eventually turns into: "So, what do you do for a living?"

And that's where you share a few details about your business, and perhaps even invite them to sign-up for your newsletter. And that's where your make money online process visibly begins.

I say "visibly" because prior to that point, where your visitors become curious about what it is that you do, you have been laying the foundation. Your early activities are "invisible" in the sense that you are not selling anything outright. You are simply providing value, relevance, or even entertainment to people online... for free.

In the process, you will gain credibility online. People become aware of your personal brand. Others will even seek you for advice. And what do you think will happen if people find the advice that you freely share online valuable? Yes, they will find your premium offerings even more valuable. They will ask you how they can order your product, or pay you for your services.

Afterall, if your free stuff is that good, then your high-value products will be even much better, right?

How To Make Money With Social Media

People are curious: How do you monetize all your social networking and social media activities? Perry Belcher shares in the Social Media Money System a training video that focuses on a "network matrix."

For some reason, the streaming videos stored in those S3 servers are playing rather slowly at the moment, so here are my quick notes for your reading pleasure.

Point #1: Perry "forces" people to contact him... via Twitter. Want a faster response? Don't send email to Perry; instead, direct message (DM) him in Twitter. He prefers Twitter (over email marketing) because he can send 100 messages a day to his Twitter followers.

KEY TIP: Promote your Twitter page every chance you get.

Point #2: Create a useful (not promotional) screencast and upload your tutorial to YouTube. Or go for entertainment and upload a "lifestyle" type of video. Embed your YT videos in your blog, and promote your YT vids on your blog (cross promotion).

Point #3: Do social media bookmarking quickly (for all your content, as well as the sites of other people). Allot around 30 minutes a day. Don't use automated software. Use social bookmarking tools... manually.

Point #4: Get on the "B-List" (around 20 social media sites, which are not as popular as YouTube). Spend around 3 minutes a week posting content that does not expect a response, with the help of Ping.fm

Point #5: Facebook power -- Since the average user spends 90 minutes a day on Facebook looking at photographs and multimedia content, post your "lifestyle" stories in FB. Create FB fan pages and groups. Display your blog posts in FB, and your FB updates in your blog (cross embedding).

Point #6: Your affiliate offers (or other make money online opportunities) will appear only in your blog, and not in your social media sites. Or better yet, build your list using a sign-up up form in your blog, and then present those affiliate marketing offers to your subscribers.

Given the approach of cross-promoting, where your different virtual real estate or web properties point to your Twitter account and vice-versa, I wonder why Perry did not talk about FriendFeed.

FF brings together in one page everything you post in the different social sites, and you also have the ability to automatically post in Twitter the things that appear in FriendFeed. Would you like to know how that is done?

These are just big broad strokes, and still need additional details. More videos will be created in the future. For the moment, though, please let me know what your specific questions are about the different points above, by leaving a comment below.

Here's to your social media success! :-)

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"Social Media Money System"
First Posted: July 15, 2009 | Filed in: Make Money Online

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