Some people say that a silo structure will help your web site earn search engine points. Here’s how to create that structure using WordPress.

If you tried creating categories and sub-categories in the past, you probably ran into the duplicate content issue. If, for example, you had a category called Category1, and your post’s address looked like this:

Your visitors will see all your posts under Category1 by simply visiting:

However, they would also see something similar if they visit:

(Assuming you did not change the default permalinks setting in WordPress.)

Here’s the solution in WordPress: Create Pages (and sub-pages) instead of Posts.

With Pages, your articles (sub-pages, actually) can look like this:

Since this is a Page and not a Post, you won’t find this page in

…which means you won’t find a duplicate entry. Some may argue that WP Pages are placed in the “Uncategorized” category, but if you check you probably won’t find any Pages listed there.

If you visit the Forum on Silo Structure, Theme Coverage & LSI (The Plan Part II), you’ll read that each silo (or folder in your web site) should have at least 5 articles to establish a theme.

In other words, each parent page you create in WordPress should have 5 sub-pages.

You might be wondering how usable your WP site will be, because the WP search button allows your visitors to search only through posts, but not through pages. In SEO-Friendly WP Plugins, check out the Search Everything Plugin.

So, will this work? Do WordPress pages perform better than WP posts in the search engines? Stay tuned for the results…

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