Some people are asking how to make money online by selling ebooks. Others have even found themselves researching for days, especially after changes in financial circumstances have forced them to consider alternative sources of income, without necessarily having to rely on AdSense. Is it truly possible to get this project started in less than 7 days? Where do we start?
You’ll find the step-by-step blueprint on how to create, market, and sell ebooks online in the rest of this blog post…
Before you even think about creating a web site to sell ebooks, you need to start from the very beginning. In other words, you need to know who are the people that you want to serve and why.
What Do People Want Online?
Before you go off and build that ebook-selling website, find out first what people want. Some people want more of something (i.e., how to save more time, how to have more money, how to get a loan, how to have more hair, how to get more sleep), or less of another thing (i.e., how to get rid of pain, how to remove a stain, how to lose weight).
Get a sheet of paper and write down the things that you think people want. Just quickly list them all down. After you’ve come up with a list of 50 items, that’s the time you evaluate each one.
As you go down the list, check those topics that you are interested in. Among those, check again those which you can write 30 articles about.
Eventually, you’ll have items with two check marks. Those are the topics that you will focus on. It will help if you rank those remaining items in the order of your interest and passion. Remember, you will need to write 30 articles (around 400 words each) about that topic, so it helps if your interest level is high.
I don’t quite subscribe to the notion that financial issues will force you to be interested enough to write 30 articles about any topic. Believe me, if you just force yourself to write, it will show. And your readers will quickly pick up those vibes.
Remember, we’re talking about selling ebooks online. If you are unable to connect with your readers, the chances of successfully selling the ebook and making money online will be pretty slim.
Wait… it’s not as much “connecting” with your readers as it is with helping your ready-to-buy readers go ahead with their decision to purchase the ebook online.
Believe it or not, but there are lots of people who are already on the verge of buying an ebook, but are searching the web for that tipping point or final push. They’re looking for your opinion and assurance that things will be all right, and that they should go ahead and get that ebook they’ve been itching to get these past few days.
So please target those double-checked topics that you are interested in and even passionate about. If you’re interested about something, there are others who are just like you. Reach out to them.
Ebooks: Create Your Own or Resell One
If you are a fast writer, you can use free software (OpenOffice.org) to produce ebooks in PDF format. If you want to be even faster, you can also resell pre-written ebooks.
In $50 Daily Challenge: 50 Dollars a Day in 14 Days, you’ll read about Jani Ghaffor’s $50 Daily Challenge. In that video series, Jani shares a number of sites where you can order pre-written ebooks.
With your list of hot topics, you simply need to visit those sites offering master resale or even ebook resell rights, and choose the ebooks that will appeal to the people you want to serve online.
You can also visit places such as Clickbank and Paydotcom to see what ebooks are being sold, and sign up as an affiliate for those products. Once again, choose products that you think your target market will buy. Go ahead and visit the ebook salespage and ask yourself if it is compelling enough to convince and motivate others to buy.
Okay… if you know whom you want to serve, and have the ebooks that they are willing and able to buy online, the next step is to create your web site.
Create Your Ebook-Selling Website
Think of a domain name (i.e., Google.com) that makes sense from the point of view of the people you want to serve online. For example, if you are targeting people who want to have more money, then a domain name which contains phrases such as “make money” or “money online” will make sense.
For example, when your target market visits a search engine and types in “how to make money online” and then they see your web site in the search engine results, do you think they will click and visit it if it looks like MakeMoneyOnlineGrizzly.com? Of course they would! So choose your dot com domain name.
Next, sign up for web hosting. I recommend you go for the annual webhosting package that gives you SEO WordPress webhosting.
It is highly affordable, and you do not need to go for dedicated server webhosting or even virtual private servers immediately. Starting off with shared hosting is perfectly fine.
When you use that link and go for the annual package (promo code: SEOWORDPRESS), a friendly group of techies will set-up one SEO’d WordPress blog for you and make sure it is search engine friendly, so that you can attract and maximize the number of visitors coming in from the search engines.
TIP: Search engine traffic is one of the most profitable sources of traffic your site will attract.
No need to spend too much time learning about search engine optimization right now because it will be done for you by those techies. Later on, when you have more time, you can learn about SEO. In the meantime, get the SEOWordPress annual webhosting package and get started right away.
Your site will be a hybrid or combination site. A folder in your site will contain your blog, where you will post those 30 articles mentioned earlier in this blog post. This will help attract more traffic to your web site, which you can then funnel to the other folders in your site.
The other folders in your site can contain the sales letters of the pre-written ebooks whose master resell rights you acquired. You can also publish your review of ebooks, include your Clickbank or Paydotcom affiliate link, and earn affiliate commissions.
The wonderful thing about affiliate marketing is that you do not need to set-up your online payment system immediately. It’s the merchant who does that, and all you need to do as far as payments are concerned is to either have a Paypal account, or a mailing address (where the checks will be sent).
In terms of speed, affiliate marketing systems will allow you to get your funds quickly. On the other hand, newbies have experienced that it takes quite a while before your commissions roll in, because you need to attract a considerable amount of traffic to your product review pages.
Some people do a set-and-forget approach, where they quickly build sites that review several ebooks. When they revisit their sites months down the road, they are surprised to discover that several commissions came in, even if they hadn’t updated their sites in many months.
Now some insiders have shared that various search engines are going to “ignore” thin affiliate sites. These are sites that basically contain webpages whose sole purpose is to get readers to click on over to the merchant sites, via an affiliate referral link. If you’re planning to create a product review site using so-so articles, your site will have a difficult time ranking well in the search engines.
You don’t have to write like Hemingway, though. I’ve seen several product review sites that feature Clickbank or Paydotcom ebooks, and each review article on that site contains 250 to 300 words only.
In the case of your hybrid site, however, you will have some leeway. Afterall, your site does not contain just the review pages. You also have a blog (with at least 30 relevant articles), and you even directly sell your own (or those pre-written) ebooks.
Which brings us to this question: How do I sell my own ebooks?
Here’s a suggestion… try to sell the ebooks of others first, so that you will gain firsthand experience when it comes to marketing and promoting products online. You will learn what it takes to attract traffic, as well as what happens when a flood of visitors do go to your site and either buy or not buy.
(HINT: Publish relevant content that others will want to link to. Content + Backlinks = Online Profits)
Now this post is getting quite long, and you might end up drowning in a lake of information overload before you even make money on the web. So here’s a quick summary…
1. Know your market and why you can and want to serve them.
2. Create your ebooks or find ready-made ones with resell rights.
3. Think of a click-attractive domain name for your site.
4. Get SEOWORDPRESS webhosting (annual package, promo code: SEOWORDPRESS)
5. Write your 30 articles (400 words per article) and publish those in your blog.
6. Market and promote your site so that you can attract more visitors.
7. Step back and evaluate your efforts (C + BL = OP).
No, this is not going to be an overnight success ebook selling venture. You can, however, realistically accomplish the above 7 steps within the next 7 days. Good luck, and here’s to a profitable future for you and your online business.
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"Sell Ebooks and Make Money Online"
First Posted: January 8, 2009 | Filed in: Make Money Online