Internet marketers and aspiring probloggers have been struggling with content. What kind of content must we publish? Will we get away with junk articles, or do we have to come out with high quality, unique blog posts? Will the search engines penalize our site if we publish duplicate content? Or does all of this not really matter?

Well, a veteran internet marketer shares his take on the issue of content creation...

Grizz writes in his Make Money Online blog a post entitled "The Difference between Professional Marketers and Bloggers" (but with a blog url title of Credit Cards MMO). From there you can already see the difference in blog SEO approach between internet marketers and bloggers.

For Grizz, it's not a question of which is more important: Content or Links. For him, links are all that matters if you are an Internet Marketer.

Yet if you think about it, what exactly gives power to the links that point to your web site? What is it about those webpages that provide backlinks that makes their online linkages count? What do those pages have, aside from the link?

Yes, those pages contain CONTENT.

If links are all that matters, then let's see a web site that ranks high (and maintains that ranking) in the search engines because it has numerous links from sites that contain junk content. If you can show us that, then yes, links are all that matters.

From what I've seen, on the other hand, writing good content and getting links are important if you want to have sustainable high rankings in the search engines.

Grizz also talks about quality content versus relevant content. It looks like the discussion on the kind of content we should put in our blogs stems from differences in definitions. What may appear as quality content to you, might only appear as relevant (not quality) content to others.

For example, if you do a search for credit cards you'll find that the top results basically offer the same content. But of course... these are reference sites that list which credit cards are available online. These sites target people who want to apply for a credit card, so similar to other reference materials such as encyclopedias or dictionaries, the content will more or less look the same.

No, those sites do not contain quality articles. Those sites are not even blogs; they're just static sites. Yet if you visit those web pages, you will find that the information is well presented and makes life easier for people searching for credit cards. What do you call easy to read and useful content on the web? I call that quality content.

As I've mentioned earlier, it's mostly a matter of definitions and perceptions. What's considered quality in your eyes, might only be considered relevant in the eyes of others.

There's a key lesson in the post of Grizz: Search for a niche in Google and see what the top results are, and find out from Google exactly what kind of content it wants for that niche. Notice, though, that the key word here is content.

In other words, whether you decide to build a static site or a blog does not really matter (although some people believe that static sites are better than blogs, or that blogs are better depending on which group you belong to). What matters is the kind of information you put on those web pages...

...Or the kind of "quality" information that other people put in their webpages, before they link to your "non-quality" website.

Your SEO Strategy: Create content, or partner with other site owners who publish content that makes the search engines relevant. With this approach, you no longer over-analyze your own posts and debate whether your content is quality or relevant. You simply ask the question: "If my webpage occupies the #1 spot in the search engine results for a particular keyword or phrase, will that make the search engine relevant?"

If you can help increase the relevance and usefulness of the search engines (because the people searching for information will find useful info in your site that will help them solve their problems), then you've done your search engine marketing job (depending, of course, on what your goal is).

People have different goals and different needs. As Grizz points out the difference between Internet Marketers and Social Bloggers, between profitable search engine traffic and low income social traffic, or between high earning write-for-the-search-engines and the noble but starving artist write-for-your-readers approach, you need to ask yourself this question:

What exactly do you want?

Your answer to that question will make a huge difference in how you approach content creation out here on the web. Be relevant by yourself and also within a network of static web sites and blogs, and you will see your traffic and online earnings soar.

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"Relevant Quality Content"
First Posted: September 22, 2008 | Filed in: Make Money Online


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