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Are you a real estate professional or property consultant who's trying to use the web for your internet marketing campaigns? If you are, then you're probably doing what so many other sales consultants for house and lots or condos are doing, and you're most likely not seeing enough results.

Here's what's going on in the online world of realtors and brokers dipping their toes in the internet marketing waters, and how you can do things differently and even succeed.

Strategic Tip #1: Give Away Property Information.

Typical real estate e-marketers will give away as little information as possible. They're so afraid that if they publish on the web the info that their potential property buyer needs, their prospect will no longer get in touch with them.

They sweat when they imagine that all the hours they spent copy/pasting or typing on the web will be wasted if the buyer (or worse, some other agent) simply takes that data and goes straight to the office of the developer and buys the condo unit or house and lot package.

These new online property marketers are frightened at the thought of losing their commission.

Well, it might help to consider this: What happens if you withhold a lot of information and force the buyer to contact you via email? You will spend time responding to that email, yet there's no guarantee the person you emailed will purchase that dream townhouse or penthouse in some condo in Manila from you. There's simply no guarantee, is there?

What is certain, however, is that you spent time composing and sending that email, and in many instances you won't even get so much as a "Thank You" from the person you emailed. Does that experience sound familiar?

On the web, treat your webpages like flyers. When you do your saturation drives or flyering campaigns in malls or even subdivisions, you simply hand out a flyer, right? You make it easy for people to get the information, isn't it? So do the same on the web.

Well... it's not exactly the same. And although the methods are similar, there still are things you can do on the web that can't be done using traditional flyers or brochures.

Strategic Tip #2: Differentiate Yourself Online.

If you look at all the many real estate ads online, particularly if they refer to the same property or real estate project, you'll notice that they all look the same. Or at least extremely similar.

You'll find your typical description of the project (which looks like it was all lifted from just one corporate brochure released by the developer), a few layouts and photos of condo units here and there, plus the sales consultant's or broker's contact info.

There's hardly any differentiation. And that's why some agents who do not have a website outsell those who do. These agents rely on manning booths in malls, for example, for that face-to-face interaction with clients. Or they wait at the property site for walk-ins who sometimes turn into instant buyers.

How can you differentiate yourself as a real estate professional online? Those tactics will be released in a future Special E-Course which will answer questions such as:

  • What kind of real estate info to publish online
  • What kind of property info to withhold
  • How to create virtual flyering campaigns
  • How to publish flyers with that X-Factor
  • How to boost your online image
  • Mistakes Property E-Sales Consultants commit, and how to avoid them
  • ...and many more!

Strategic Tip #3: Use Technology... With A Face.

You're a modern real estate professional, right? There are many tools within your reach. You can use technology to multiply yourself, although you must remember to keep things human. Too much automation can alienate your prospective clients, but the right amount of technological productivity, combined with your natural talent of connecting with people on a personal level, will help you boost your sales, meet and even exceed your quarterly quota, and catapult you into the President's Elite Circle of quota busters.

You are already witnessing an example of what Naisbitt calls "high tech, high touch" right now, aren't you? This is just a web page you're reading, yet somehow... it's not just a web page. :-)

In the meantime, think of what you've just read, and continue working hard with your offline or real-world efforts. Yes, standing near booths, helping people tour showrooms, or withstanding those hot tents in property manning assignments is hard work. Be assured, however, that the Special E-course is coming soon, which will help you double your house and lot or condo inquiries.

Soon, you will see the secrets behind real estate, and marketing on the web.

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Manuel Viloria is your friendly multimedia internet publishing coach who helps you gain more traffic for your web sites. Whether it's through blogging, podcasting, article marketing, videoblogging, email listbuilding, or even through Web 2.0 or social network marketing, you can increase your website visitors today. For more information, please visit Get More Traffic | ManuelViloria.com

"Real Estate and Web Marketing"
First Posted: August 26, 2008 | Filed in: Keyword Research

Tags: real estate web marketing