Traffic is the lifeblood of your website if you're trying to make money online. And one way of attracting thousands of visitors to your site is with the help of the mighty press release. Aside from giving you SEO benefits such as backlinks and exposure to highly targeted sources of traffic, press releases also help hone a vital skill you need to succeed online.

Yes, the reliable press release helps you write and communicate better, because you will get used to a writing style that millions of people have already seen. Even before the internet came into existence, your potential customers have already been exposed to newspapers and magazines so the style of these articles has been deeply ingrained in the minds of most readers.

If you've tried submitting a press release to a traditional newspaper company, however, you know that some cost is involved. Fortunately, there are places online where you can submit your press release for free.

I was going through the previous Twitter messages of Dana Willhoit (you can follow her on Twitter at @Dana_Willhoit) when I found her reference to her List of Free Press Release Sites.

If you're on a tight budget, you can check out those PR submission sites. Alternatively, if you're trying to save time, you can also have Dana do the submissions for you because she offers various Press Release services over at ThePressReleaseSite.com

What's so great about these PR sites anyway? Well, since they receive content on a fairly regular basis, the search engine robots crawl those sites often. And once your press release is published or featured on their homepage, then your site (assuming your write-up contains links that lead back to your blog or main website) will benefit from backlinks coming from those authority sites.

True, you get what you pay for, and if you want to make money for nothing you can't reasonably expect to remain profitable forever. For a long-term strategy, you will need to mix free PR submission sites along with premium press release publication sites such as PRWeb.

While the non-free services will cost you anywhere from $80 to $300, the increased exposure will bring in benefits that will certainly outweigh the initial investment. Just make sure, however, that your site contains enough content to compel your visitors to take action.

Examples of that involve signing up for your list or even buying your products online. Afterall, what's the point of getting more visitors to your site if they'll end up doing nothing once they get there, right? A lot of marketers excited about the power of the online press release fail to spend enough time prepping the content of their site.

In the end, let's recall Ken Evoy's CTPM model: Content, Traffic, Pre-sell, Monetize. Having a surge in traffic is great, but let's remember to do things in the ideal sequence.

What are you waiting for? Publish content that will make the PR traffic worth it, and you'll happily count yourself among the many success stories of people who make money on the internet in any kind of economic environment.

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"Press Release Traffic"
First Posted: March 14, 2009 | Filed in: Web Traffic


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