You wrote: "hala hndi mo ba alam kung gaano kahalaga ang RSS? nakakatawa ka blogger ka pa naman. =P"

To clarify my reply to your comment about RSS: I was referring to the main site's developer and your disdain over his/her apparent lack of appreciation for RSS.

Here's a TIP for those involved with buzz marketing: If you're working with a site developer who does not provide an RSS feed, then check out services like FeedYes or Feed43.

As for your links to the reactions to Ploning Shmoning, those links were answers to SmokeTalk's negative review.

They were not answers, however, to the example about "buzz marketing not working."

Check out Rom's comment: "well, there you go. you were part of the buzz-making machine. That explains the hardsell."

Just to be clear, we're not talking here about whether Ploning is a good or bad movie. That's not what this post is about, Makoy.

We're talking about buzz marketing that sometimes works (Twitter spam-like activity + good content), and sometimes doesn't (i.e., Ploning Shmoning comments area shows reactions to good/glowing reviews published by a member of the "buzz-making machine").

pasensya sila.

PILIPINO ako eh at nasa PILIPINAS ako. sila mag adjust

kulang pa nga yung na follow ko na 500, tinamad lang ako target ko 3000 to 5000.

"I just wish, however, that you would be more understanding if knowledge or awareness of RSS is not yet that widespread."

hala
hndi mo ba alam kung gaano kahalaga ang RSS? nakakatawa ka blogger ka pa naman. =P

"(On another note, here's a case where buzz marketing did not work.)"

may sagot kami dyan
Just to Answer A Critic, and Future Critics...
News Roundup of Articles About or Related to Ploning the Movie

then from the blog of Ploning's Director
Mababaw Lang Ang Ploning At Hindi Pang Intelektwal!

sa http://ploning.multiply.com nalang para makita mo yung reaction mga taong nagmamahal sa ploning

No, there are no "rules" when it comes to promoting your sites via Twitter. There are just certain "good practices" such as posting more Twitter messages before following people, or following a reasonable number of people per day (so that people won't see, for example, that you're following 400 people but are being followed only by 5).

Anyway, Makoy, congratulations on your web promotion campaigns. I hope you're able to track which traffic sources are directly attributable to your buzz marketing efforts. In my case, I first found out about Ploning via Twitter, thanks to you.

(On another note, here's a case where buzz marketing did not work.)

I just wish, however, that you would be more understanding if knowledge or awareness of RSS is not yet that widespread.

The great thing about teams is that the members each bring their unique skills to the table, and by working together, all these different talents help produce something wonderful. There's really no pressure to do everything yourself, because you can rely on the other members of the Team.

Congratulations also to the creators and the entire team of Ploning, because even from just the trailers alone you have instantly inspired people to write about Ploning online way ahead of your opening day. Had your trailer not moved me, I would've simply written off someone as a typical Twitter-spammer-at-first-glance. Clearly, good content helps a lot!

(Sencya na, Makoy, kung di ako nag-reply in Tagalog, kasi karamihan ng visitors ng site na ito ay mas sanay sa English. Loose translation: "Please understand, Makoy, if I didn't reply in Tagalog, since most of the visitors of this site are used to English.")

may rules ba?... wala namang rules pagdating sa buzz ha.

"Google, there were about 21,700 pages containing the word "Ploning.""

wow congrats to me man. =P

tumataas pa yan.

visit nyo yung ploning dito: http://www.ploning.com

then you can add ploning as a friend in multiply.com : http://ploning.multiply.com

badtrip kasi yung developer nila sa main site, wala manlang RSS FEED. anong klaseng developer yun. mukang kabababa lang ng bundok at hndi pa yata alam yung RSS ay napakamahalaga.

i'am makoy, ako po yung nasa likod ng kinaiinisan nyo. =P

part ako ng webteam ng ploning, malas nyo lang sirugo kasi ako yung nasa buzz marketing. =P

lahat ng nakikita nyong "PLONING" sa net except yung main site nila ako yung may gawa.

makoy
http://zaidkram.multiply.com

It's easy to build momentum with Web 2.0 tools but at the end of the day, the advocates need to update the content and connect everyday (I agree with you on that - esp. your advice to Jourdan the Dreamer!)

Enjoy Nityalila's song!

http://www.youtube.com/watch?v=VXfoG95OIOw

This is Bj, one of the writers of the film. I'm alslo part of the promo and marketing team. Thank you so much for the positive feedback and support for our film. It's very heartwarming reading your blog. Promotions through new media is something we're really serious in pursuing so it would be really great to have your inputs on our campaign. There are more materials to come which will be exclusive to new media. It's really exciting how all this is working out. We'll keep in touch. Again, our deepest gratitude.

Playdate is April 30. Just a few days shy of Juday's 30th birthday! Perfect time to watch a film since it's pay day and Labor Day the next day. Whooopeee!!!

We'd love to meet you and have you view our film!

All the best,
Guia