Many of you are wondering whether to build one multi-topic site, or several niche or themed sites. Here’s the answer to settle this once and for all.
Build just one site if you want to own and grow the authority of your site. It’s all right if you will cover a lot of different subjects. Simply group related pages into distinct folders.
You don’t believe in this strategy? Look at Wikipedia.
Build several sites if you plan to sell them in the future. Yes, that means each site will have its own domain name. You can also use those sites to send traffic to your main site.
My advice for beginning bloggers? Start with one site first. Get your own domain name and web hosting account, and then blog away. Put your WordPress-powered blog in a folder, so that you can place your non-WordPress blog (or handmade webpages) in other folders.
Your WP blog will allow you to just write about any topic, while the non-WP pages will attract targeted traffic on their own. You can afford to simply “build and forget” those non-WP sections of your site, because your WP blog will take care of ensuring the freshness of your entire site.
What are you waiting for? Go ahead and build your first site.
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"One Or Many Sites?"
First Posted: July 9, 2007 | Filed in: General