One Or Many Sites?
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Many of you are wondering whether to build one multi-topic site, or several niche or themed sites. Here’s the answer to settle this once and for all.
Build just one site if you want to own and grow the authority of your site. It’s all right if you will cover a lot of different subjects. Simply group related pages into distinct folders.
You don’t believe in this strategy? Look at Wikipedia.
Build several sites if you plan to sell them in the future. Yes, that means each site will have its own domain name. You can also use those sites to send traffic to your main site.
My advice for beginning bloggers? Start with one site first. Get your own domain name and web hosting account, and then blog away. Put your WordPress-powered blog in a folder, so that you can place your non-WordPress blog (or handmade webpages) in other folders.
Your WP blog will allow you to just write about any topic, while the non-WP pages will attract targeted traffic on their own. You can afford to simply “build and forget” those non-WP sections of your site, because your WP blog will take care of ensuring the freshness of your entire site.
What are you waiting for? Go ahead and build your first site.
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"One Or Many Sites?"
First Posted: July 9, 2007 | Filed in: General
This is the never-ending struggle I face. Just started blogging a couple of months ago, but I can’t stop coming up with fresh ideas especially as I surf around the internet. Already have about 10 blogs going on various subjects, all have been SEO’ed but it takes so much time to promote them & then get good content, but if I just concentrate on the one or two blogs, I feel like I’m missing out on money making opps, especially as it takes about 6mths+ to build good traffic.
Not sure about your argument about wikipedia.. they gained fame for a very good reason.. I think if it wasn’t a wiki site, they would’ve struggled to gain PR unless they had a big marketing budget. My belief is that sites/blogs that cover multiple subjects take longer to rank than authority sites on one subject. Thoughts?
Colin
PassiveIncomeInOz
The ranking speed depends on content and backlinks, based on the sites that I’ve seen.
For beginning bloggers, adding 3 posts daily to a single blog will grow that site better (for authority building purposes) than adding one post daily to each of 3 blogs. Somehow, it’s harder to grow a blog beyond 200 posts if you just stick to a particular niche topic.
I’ve seen focused blogs and general blogs rank right next to each other in the SERPs for certain keyphrases. The focused blog is one entry higher, although the general blog’s post appeared earlier (by about 5 days).
Then again, it’s better to test, because conditions vary.