On Advertising Your Blog
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In Yuga’s Advertising Your Blog, he asks how much you’re willing to spend to advertise your blog, and how effective this is for you.
Perhaps, you might like to ask why you would bother advertising your blog in the first place.
Is it to gain more visitors? Most sites have a reader-loyalty rate of 10%, which means 90% of your visitors will never return to your site. If that’s the experience of your blog, then advertising may be an expensive proposition because of the high rate of visitor loss.
Is it to gain more leads? If you advertise a particular page or post in your blog, you can offer a freely downloadable report in exchange for your visitor’s email address. They can subscribe, for example, to a 9-part tutorial delivered via email on a topic that’s of interest to them. In addition, you can reward them with an instantly downloadable report, in case they find the 9 emails delivered over the next few weeks too slow.
The difference between the two approaches spells the difference between an effective and ineffective form of blog advertising. Hopefully, you’ll be inspired to grow not just your blog readership, but also the number of subscribers to your mailing list.
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"On Advertising Your Blog"
First Posted: June 22, 2006 | Filed in: Affiliate Marketing General
