If you're wondering what a "mini site" is, then welcome to the circle of those interested in trying something outside the world of blogs. And if this is the first time you've heard of the term mini- or micro-site, then check out these tips on how to build small web sites that help you automatically make money online (after you set things up).

Here's an overview of these online site wonders...

A mini site is usually a one- or two-page web site, whose main goal is to get people to do any (or a combination) of the following:

  1. Give up their email address; subscribe to a list.
  2. Buy a product.
  3. Visit the sites of advertisers found on the page.

If you want to see examples of mini sites of the salesletter type (gets people to buy a product), then check out the Clickbank Marketplace.

What Does A Mini Site Look Like?

These are your basic-looking web pages which contain:

  • Text or Graphical Header
  • Headline
  • Email Opt-In Form
  • Text explaining the benefits of subscribing or buying the product
  • Text/audio/video call-to-action

When you visit the different web sites in the Clickbank Marketplace, you'll get a better feel of what a product-oriented mini site looks like. If you want to get great-looking web templates for free, check out OSWD.org - Open Source Web Design.

What Makes Mini Sites Succeed?

Since it is so easy to find examples of mini sites, and it is inexpensive to grab a template and create a two-page site, what does it take to make a successful mini site?

Here's the secret: the words found in your site.

The words can be in the form of text, audio, or even video. If the words connect with your readers, more of them will end up doing what you want them to do. If the words are lifeless, then your visitor will just leave your site, and that's the end of your mini site.

What Makes Mini Sites Succeed Even More?

Your persistence (when it comes to testing) will catapult your mini sites to even higher levels of success. Your persistence in coming out with different mini sites allows you to test different topics. Your persistence in coming out with different versions of the same mini site will eventually lead you to the combination of words, colors, and interactivity that your readers will interact with.

How Do Mini Sites Get Traffic?

You can buy traffic (via AdWords, Project Wonderful), or you can get "free" traffic (from search engines, your blogs, social media sites).

If you're on a low budget, please create 30- to 50-page web sites first, gain traffic, and then use those sites to send visitors to your mini-sites).

Other Questions About Mini Sites?

This has just been a quick overview, but if you have specific questions about mini sites, please let me know. :-)

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"Mini Site Tutorial"
First Posted: February 17, 2008 | Filed in: Keyword Research

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