A number of people are planning to Get an MBA degree, and then apply the lessons learned there in the corporate world or even in the arena of internet marketing.

For those who remember their Marketing subject in business school, the 4P's were repeatedly drummed into your head: Product, Price, Place, Promotion.

It's more or less the same thing when it comes to "internet" marketing, with the exception of "Place."

If you drive around Metro Manila, you find certain malls in different locations. For example, you'll find a huge mall in Mandaluyong, and sister malls in Pasig, Marikina (near Riverbanks), Pasay, Sta. Mesa... and the list goes on.

Why does it work? "Place" plays a key part of one's marketing efforts, and having a presence in different physical places does affect your sales. Afterall, why will people living in Mandaluyong go all the way to Caloocan, right?

Since it costs time and money to travel, it makes sense to place stores near your customers.

It's different, out here on the web. There's no sense of time nor distance. Given that, how do you handle the "Place" aspect of Internet Marketing?

You need to find out not where people live on the web, but where they congregate. And here's where they go:

  • Google / Yahoo / MSN / AOL search
  • Email Inbox
  • YouTube / Revver / Vimeo / Metacafe
  • Friendster / MySpace
  • Livejournal / Blogger / Multiply / Wordpress / Vox
  • Del.icio.us / Furl / StumbleUpon
  • MyBlogLog
  • Squidoo
  • ...and many more!

So instead of having a "mall" in various online places, you just need ONE store location. You can place your "billboard" in the various social places online, although you'll need to strike a balance between a pure marketing message, and a web page or web site that gives value to readers.

After you deliver value to people (in the form of text, images, audio, and even video), you can add your MBA marketing messages without suffering too great a drop in readership.

In the end, the marketing in the physical world will not vary that greatly when it comes to online marketing. Just remember, though, that the subtle changes will spell the difference between e-commerce success, and dotcom bust.

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"MBAs and Internet Marketing"
First Posted: February 16, 2007 | Filed in: Marketing

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