Marketing and Social Networking
278 words |
Is marketing via the social networking channels doomed? With MySpace and Vimeo stressing the "for personal use only" aspects of their services, are internet marketers now forced to come down from the gold mines of thar hills?
People who would like to market in these social media watering holes need to shift their marketing mindset. Instead of the usual post articles and display affiliate marketing links approach, you'll need to use the service the way it was originally meant to be used.
If you can't stand the thought of becoming a true-blue MySpace user, perhaps you can partner with your adolescent relatives. They'll take care of creating those pages with attention-getting colors and psychedelic designs that middle-agers seem to have difficulty adapting to.
And if you prefer to work alone, then be on the lookout for other social networking sites. There are a lot of companies hoping to cash in on the Web 2.0 flavor of the moment, and they may relax their rules on commercial use if only to gain more sign-ups.
Taking that road, however, will require patience. Afterall, once people have signed up for a particular service, it becomes painful to switch. Or the mellowing effect of age will make these folks stop participating in the social web altogether.
The bottomline is to create your own traffic (in your own paid/hosted network), then branch out and make yourself visible in the other communities online. Think of connecting and helping first. The marketing part will follow, if it indeed is a natural fit.
(Shoutout to Washington DC nose surgery out here on the web.)
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"Marketing and Social Networking"
First Posted: March 3, 2007 | Filed in: Marketing
The best way to use Vimeo for commercial purposes is to contact us about such opportunities. Trying to sneak in "the back door" is not going to work, because our users are pretty vigilant at reporting content that is not supposed to be on the site.
Thanks, Dalas, for letting us know that Vimeo can still be used for commercial purposes.
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