Matt Garrett’s Lazy Git Marketing is a 58-page PDF ebook that shares some info about how he produced tiny web sites (less than 12-pages) that each earned about $50 a month.

A “Lazy Git” is a British expression that refers to an unpleasant person who does not like to work hard. I wonder, though, why the ebook is called Lazy Git Marketing, because it does take quite a bit of effort to publish 11 different web sites (that made more than $11,000 over an 18-month period).

Yes, that comes out to about $60 per month in advertising revenues per mini site. LGM is not a scam, because I have seen cases (not related to LGM) where a single web page earned as high as $80 per month on a regular basis.

In a nutshell, making money online via LGM is like farming. It takes time, especially at the beginning where you need to make certain preparations. It may need some regular maintenance every now and then, but it more or less grows by itself over time.

I learned new things from Matt Garrett’s “Lazy Git Marketing”:

  • Where to register cheap domain names (Yes, cheaper than Namecheap’s prices)
  • What kind of domain names to register
  • How to automate the creation of simple web sites
  • Where to find cheap directory submission services

Some caveats, though:

  • The domain registrar which sells cheap domain names is quite new, relative to other registrars. I hope they’ll last at least as long as the other companies, because fixing your domain names when your registrar goes under can be a nightmare.
  • LGM recommends a web host provider who charges twice the amount I’m paying for a different host.
  • A sample site featured in the ebook does not follow some of the principles taught in the ebook.
  • Some of the techniques for getting people to link to your site may make you cringe.
  • Prices of directory submission services may go up as more customers avail of their currently inexpensive services.

In the end, I find LGM “lazy” in the sense that the process is not overly complicated. There are only a few steps to take.

I don’t find it “lazy” as far as writing is concerned, because your success in LGM will depend greatly on your ability to produce web sites that have unique content.

Domain name – $8/year
Hosting – $120 / year (but if you follow the ebook, make this $300/year)
LGM Ebook – $97
Outsource 12 articles for your first site – $60

Total cost in year one: $285 (or $465 if you use the host recommended in the LGM ebook)

Assuming you’re able to attract enough advertisers starting in month 6, that’s about $300 in advertising revenues. No, you won’t get wildly rich with LGM, but it’s a start. Each additional 12-page mini site you launch will cost about $68 annually, and may earn you about $180 ~ $360 each year.

(Numbers are not typical. Your results may vary greatly because people have different abilities.)

The question remains: How many web sites are you willing to create?

As far as succeeding with LGM is concerned, you’ll also need a bit of luck. You’ll never really know which of your simple sites will get enough traffic to attract the interest of potential advertisers. Somehow, LGM downplays the traffic requirement of advertisers.

So before you plunk down your $97 for Lazy Git Marketing, ask yourself how many useful mini web sites you’re willing to publish over the next 12 months. And if you’re committed and patient enough to farm on the world wide web, then go for it!


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