Continuing with Day 3 of the Thirty Day Challenge, you'll learn about what to do with your list of seven niche topics. Basically, you just need to input those seven phrases into the free keyword tool of Wordtracker, and also into Google so that you can learn this important piece of information.

You'll find the free Keyword Suggestion Tool of Wordtracker at:

http://freekeywords.wordtracker.com

When you type in a phrase in the "Keyword" box, and then click on the "Hit Me" button, you'll see how many people are searching for that particular phrase per day. You'll also see the other variations of search phrases made daily. At the bottom of the page, you'll find the daily total.

What's a worthwhile minimum number of searches? It's not yet revealed in the 30DC Day 3 lesson, but the example shown there showed a daily total of 400+ searches per day.

Once you get a feel of the daily demand for a particular keyword phrase, you'll need to check the competition at Google. If there are many advertisers vying for attention in Google for those keyphrases, then you know that's a worthwhile market.

Afterall, why will many people advertise if they're not making money, right? Then again, there are some who will just invest a certain amount of dollars to test the market.

(NOTE: The following link was not mentioned in the Day 3 lesson of the 30DC.)

If you go to Google and do your searches, you might not get the same results as Ed because he's in Australia. If you would like to see what ads are shown to people using Google from this or that country, try this:

Google Ad Preview Tool
http://www.google.com/adpreview

With this tool, you can choose to view ads shown to people in Australia, in the United States, or in any other country. There's a dropdown list towards the right of that page which allows you to choose.

You can also choose to do the searches using Google.com or Google.com.au or any other Google search page. In short, you can literally place yourselves in front of the keyboard in the home of your target market, simulate their Google search, and see what the competition is saying to them.

In summary, if your keyword phrase is searched for many times daily, and if there are numerous advertisers in Google for that phrase, then chances are that's a profitable niche to target.

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"Keyword Demand and Competition"
First Posted: August 5, 2007 | Filed in: General

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