While you can expect more companies to enter the Web 2.0 market, it will help your business if you maintain a lively presence on YouTube.

In Marshall Kirkpatrick's The BBC Decides To YouTube, you'll read about various agreements between the two, yet this point stands out:

The BBC will not actively hunt down its copyrighted materials in other users’ accounts, but it does reserve the right to swap low quality footage out for high quality versions and make other small changes.

In a world of mainstream media fighting the YouTube generation, this move by the BBC will help YouTube attract and maintain its audience.

True, it is quite difficult to regularly post a video on YouTube and grow your audience. Moreso if your main agenda is to drive traffic to your internet marketing site where you try to sell ebooks or courses about dogs and cats.

If you post about 7 videos, however, you'll discover that your list of subscribers will increase even if you haven't posted in half a year. While the growth may be quite minimal, you can still put that low traffic to profitable use. The secret lies in knowing what to do with that trickle of traffic brought about by a hardly updated YouTube page.

What's the best use of low traffic? Use it to build a list.

Once people join your mailing list, you have the chance to get in touch with them at least one more time after they've visited your web site. Given that 85% of your visitors will never return, a one-time revisit with the help of your list is quite significant.

In the meantime, keep your sights on YouTube. And do please upload more videos.

(Shoutout goes to George Lindemann who likes getting noticed online.)

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"Keep Your Sights On YouTube"
First Posted: March 3, 2007 | Filed in: Web 2.0

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