Is Your Blog Too Big?
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You were told to blog regularly, and over time your blog has grown to hundreds of posts. And then you notice that your internet income plateaus, and each new post somehow does not bring in any appreciable increase in your online income. Has your blog grown too big?
If your goal is to simply express yourself online, or to document the changes in your personal or professional life over an extended period of time, then go ahead and blog away.
But if you're focused on problogging, then you will discover that smaller blogs may out-earn larger blogs.
By smaller, I mean less than 50 posts.
Why don't you try this experiment: Create a blog that will contain only 50 posts about a topic you're interested in. When changes occur, do not add more posts. Instead, update the ones you had previously written.
Watch what happens...
You will probably discover that your online advertising revenue per post will be higher than that of the larger blog. Larger blogs tend to attract repeat visitors, while smaller blogs attract one-time visitors.
You know what they say about repeat visitors and ad blindness, right?
Am I saying give up your long-time blog? No.
I'm suggesting, though, that you create a small blog. Just let it simmer online for about 5 months, and then review its financial performance. You might be pleasantly surprised.
And if you create mini-blog after mini-blog... well, you can do the math. 
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"Is Your Blog Too Big?"
First Posted: November 15, 2007 | Filed in: Make Money Online
So actually you're saying I'd better make 10 smaller blogs, than one big blog with 500 posts (or even more)?
Maybe it's even more interesting then to maintain 1 Wordpress database with all the articles, and let 10 blogs refer to that specific database?
Hi Cis! I'm suggesting we create smaller blogs in addition to the large blog that we already have. Instead of just pouring all our efforts into further growing our more-than-300-posts blog, let's take the time to publish smaller, 30-post blogs.
And then compare their performance.
(I wouldn't make 10 separate blogs dependent on just one database. If that database becomes inaccessible, that's 10 invisible blogs.)
I got it, Manuel. Thank you for this addition.
I suppose you have done this miniblog-experiment for quite a few blogs now...?
hmmm....after all, my neglected blogs (about 9 of them) are not hopeless at all!
i just got a new domain for my main blog... http://ceefive.com and it's about 400 posts big already. i'm just waiting for the others to reach their minimum life existence before it can be applied for blog posting monetization.
tnx for the post!