Some people make money by problogging, where they keep writing posts to a blog, attract readers, and then earn from advertising revenues. Well, the days of problogging are numbered, if you believe that people are increasingly consuming your content outside the blog.

Here's what I mean...

Blogs have an RSS feed, and some people will read the content of that feed in some kind of RSS feed reader program. In other words, people who read what you write will not be reading it right there on your blog. They will be somewhere else. They will not see your blog's header image, sidebar, or footer.

They will not see the ads that appear in your blog. And you will not see the advertising revenue that you experienced.

Of course, that's just one scenario.

In Are Pro Bloggers Going Extinct Soon, Mark Evans writes that "if blogs continue to lose their role as the primary way people consume content then the days of the pro blogger running a lucrative blog franchise are going to be over soon."

There are people who read your content via FriendFeed. Again, thanks to your blog's RSS feed.

So, what's the solution? Typically, WordPress RSS feeds will not show the content of your blog Pages. What are displayed are your blog Posts.

If you're interested in producing content on your WordPress-powered blog, which is not easily read in places outside your blog, then...

Write more Pages instead of Posts.

Another benefit of creating more Pages in your blog is that you can create a silo structure in your WordPress blog, and enjoy the SEO benefits enumerated by various SEO gurus.

Or, if you're feeling up to it, you can create folders in your site which will store hand-made or manually created web pages. You know, it's like how things were before "blogging" became so popular: Create an HTML page, upload it to your webserver via FTP.

But if you've been blogging for quite some time now and prefer to just work within WordPress, then go ahead and create more Pages. You don't have to limit yourself to the typical About, Contact Us, FAQ, or Privacy pages, right?

So, no, problogging is not going extinct soon.

(Assuming, of course, that no asteroid is on its way to hit the planet and raise a dust cloud large enough to block out the sun in the next five years.) :-)

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"Is Problogging Going To Disappear Soon?"
First Posted: May 20, 2008 | Filed in: Make Money Online

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