Have you checked your Google AdSense stats lately? Did you see the instructions on how to link it with your Google Analytics account? If you want to easily find out which of your blog posts are making money, then go ahead and link those accounts today...

And if you haven't signed up for a Google Analytics account, I suggest you do so right away. Be prepared, though, to copy/paste certain tracking codes in your blog posts (somewhere in the footer section).

What will linking AdSense + Analytics give you?

  • Keywords people were searching for
  • How people moved from page to page in your site
  • How much each blog post earned, and when

There are certain metrics that are interesting to know, but don't waste your time too much staring at those numbers. For example, earnings per click is good to know but it is somewhat beyond your control. Afterall, those figures are dependent on what advertisers are willing to spend, right?

True, declining earnings per click can signal that your site is being smart-priced. It could mean that your visitors are not buying the products of the advertisers that they visit. Some gurus have even suggested that your should remove AdSense from pages which earn less than 5 cents per click.

The key belief here is that if one of your sites is smart-priced, then all the sites enrolled in your Google AdSense account will also get smart-priced.

On the other hand, declining earnings can also signal changes in the advertiser's ad spend or budget. If such is the case, then getting rid of sub-5 cents per click ads will bring your total ad revenues even lower.

"But doesn't smart pricing affect ALL your sites?"

That's the beauty of using Adsense + Analytics... You can easily see if the above statement is true. You can rapidly check if all your sites are indeed being smart-priced, or if the blanket statement in the previous paragraph is based on what was observed in a small sample of sites.

The ideal approach is to test what you experience in your blog (or collection of web sites). Test if removing the so-called low performing ads will bring about increases in the revenues of your other sites. Check if all your sites are indeed giving you the same EPC, or if they vary wildly.

That way, you can validate for yourself the truth about smart-pricing, and make even more money online by rationally adjusting your AdSense strategy.

So, what are you waiting for? Use Google Analytics (GA) today! And if you want a video tutorial on how to use GA, please let me know. :-)

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"Google AdSense Analytics"
First Posted: December 28, 2008 | Filed in: Make Money Online

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