How much advertising revenue can your blog generate each month? Should you even bother, or should you just blog for the heck of it and forget about making money on the web? Or should you simply chuck all this blogging stuff out of the window because this is all just a waste of time?

Well, if yours is a typical blog that touches on a wide range of general subjects, here’s a nifty way of estimating your monthly blog earnings…

In YesButNoButYes.com’s So WTF Are We Doing Wrong?, Scaramouch wonders about a state of the blogosphere post over at TechCrunch which reveals how some blogs with at least 100,000 unique visitors a month can earn $75,000 a year. YBNBY’s experience, however, is more modest.

Assuming a monthly advertising revenue of $1,250 and about 250,000 unique visitors per month, that comes out to $0.005 or half a cent per unique visitor. So if your blog is similar to YBNBY in terms of content, where your visitors come from, and advertising layout, you can expect about $22.50 in advertising revenues a month if your site attracts 100 unique visitors daily.

In other words, if you want to reach at least $100 per month (we’re talking about advertising dollars here, not affiliate marketing commissions), your site has to have around 700 visitors a day. Please note that these are conservative figures because the example site used has minimal ads which are not placed in the high visibility areas of the page.

Now there’s a business blog that gets around 1,200 unique visitors daily. Based on the above estimates, that blog should be earning at least $180 in monthly AdSense dollars. Given the more aggressive placement of his ads, however, I estimate his monthly earnings at around $450. Not bad, right, especially for content which is not originally his.

What about you? Are you earning at least half a cent per unique visitor? Or do you need tips on how to tweak your content and layout?

Whichever strategy you choose, the important thing is that you actually have fun publishing content. If you just focus on the money, your initial no or low earnings might discourage and keep you from reaching the potential you thought you never had.

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"Estimating Your Blog Earnings"
First Posted: September 23, 2008 | Filed in: Make Money Online


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