If you’re trying to make money online and you’re getting confused with how to market your business on Facebook or via Twitter, then relax. You can still rely on “old school” marketing tactics because email still trumps Facebook…
In Email Still Tops Facebook for Keeping in Touch you’ll find that people older than 25 years old prefer using email. And if you’re trying to sell your products or services to the make money online crowd, you’ll find that a healthy percentage of your customers are in the “Email Over Facebook” age range.
Still, there is a key word that you need to focus on when thinking of social media marketing in particular, or internet marketing in general.
And that word is: TOUCH.
It’s not all about buy, buy, buy. There has to be a more social aspect to things, especially when people take the time to open their email.
Here are some questions you might wish to ask yourself:
- Are your emails high-touch?
- Do you sound like a person, or a salesperson?
- Are your words “normal” or high-falootin’?
- Do you ask for help, or do you ask for the sale?
Now that you know where a lot of people are going (their Inbox), and why they’re going there (to keep in touch), you can adjust your online marketing philosophy or approach.
You can now begin providing relevant information that will help people around you. All you need to do is recall what exactly are the things people have been asking you (in real life), and what solutions you have provided others in the past.
Or think of your own personal journey, your challenges and struggles. Which ones have you survived, and what lessons you can share with others.
This is important because you are never truly alone. There are others who are going through the exact same things you have gone through. And they will appreciate your help.
When do you offer your help, via email, these people will read your messages. And they will be grateful. In some cases, they will even want to reciprocate and return the favor. Yes, they will even want you to market to them.
So if you’re tearing your hair out trying to figure out how to make money with Facebook, take a step back and think first of how you can first be a person; about how you can first become not just a name, but also a face, in their book of life.
Good luck and happy selling!
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"Email Trumps Facebook"
First Posted: October 14, 2010 | Filed in: General Make Money Online