I'll look at Michael Cheney's relaunched Delta Squadron, review its salespage quickly, and provide some tips for those of you who want to make money online. But before you skeptically think Delta Squadron is just a scam, please consider the following...

Delta Squadron (www.deltasquadron.com) could've very well been marketed as a $1997 product, but for now you can get it for only $1. Well... not exactly for only one dollar, as you will soon see.

In the salesletter, Michael Cheney weaves a riveting story which shows you "FOUR Secret Keys to making Massive Cash Fast" and promises that "you can get your hands on the training that takes you directly to the cash for FREE..."

You might recall that in an earlier product launch, Michael made use of a (lengthy) video salesletter which you need to watch from beginning to end if you wanted to know the price of the product. There was no fastforward button. You had to patiently watch and wait for the end of the video.

This time, however, Michael uses the text/video format. I had to press my pagedown key around 65 times before I reached the bottom of that webpage. The text portion is for you who like to read salesletters, while the video portion is for you who like to watch video testimonials.

To save you time, here's a quick summary of those four secrets to making massive cash fast:

1. Words - persuade people with the power of words.
2. Wants - know what people want and sell it to them.
3. Wealth Grenades - leverage what you already have.
4. Winning Star Strategy - become a celebrity and reap the benefits.

I'm not asking you to buy the product. What I do recommend at this point in time is for you to study the salesletter.

Why is the salespage so long? Well, if you can write a long salesletter (which people can read for free), it gives the impression that your non-free product will deliver a lot. It makes sense, right? People will see the endlessly scrolling page and think (whether consciously or subsconscioulsy): "If this person is willing to put a lot of effort into this free-to-read salesletter, imagine what kind of juicy money-making info he will share in his premium product!"

But won't people get bored? If you observe how people read on the web, you'll see that they skim. And that's why the salespage at DeltaSquadron.com has a number of headings and sub-headings using a larger font.

You'll find quotes, or continuity phrases that link paragraphs, or even half-finished phrases that make you curious enough to read the text below those sub-headings.

“Do You Now See How You Can
Make This Work For You?”

There. Notice how I forced your eye to jump to this line, thanks to the bigger font used by the "heading" above. But persuasive sales copywriting on the web is more than just using large fonts or having sub-headings inserted here and there.

You also need to tell a story.

In the Delta Squadron sales page, Michael Cheney shares with you an incredible story of his life. It includes his past failures and difficulties, and his rise to success. Now who wouldn't want to experience that kind of success, right?

Look at this blog post you're reading right now. It sounds like some kind of lecture. Now go on over to the Delta Squadron salespage and read the parts that tell a story. See the difference?

The whole point of using a story in a salesletter is to connect with people on an emotional level. And if there's anything that gets you excited, it's not a lecture but a story, right?

So, why did I not buy Delta Squadron for only one dollar? Am I out of my mind? Imagine, passing up on a chance to get a $2000 video package (18 videos) that will help beginners make money online, for only $1?

Well, I didn't feel that comfortable with the order page. It did not look familiar. Also, I don't quite like to automatically sign up for a Delta Squadron Fast Cash Training monthly subscription of $97 (continuity membership model) and then have to manually ask them to cancel the subscription if I'm not satisfied during the first 30 days.

Why? As I've mentioned, the order page did not look familiar. How can I be assured that when I request that the subscription be canceled, and that my credit card no longer be charged in the future, that request will be honored immediately? How can I be reassured, if that unfamiliar order page has no reliable track record to speak of, based on my personal experience?

What if I just want the 18 videos for $1, but not subscribe to the free 30-day trial offer of the Delta Squadron membership?

The Delta Squadron bonus offer is quite tempting, though. The "How To Make $1 Million In Seven Days" PDF transcript looks quite intriguing. What would you do if you could become a millionaire in just 7 days? And while this may sound too good to be true, what's the harm in investing just one dollar, right?

I would've probably pounced on the 30-day membership trial $1 offer if the order page were handled by a more well-known company. The last time I looked, however, the order page looked like some html webpage written by someone I don't quite know and trust yet.

And there's another online sales tip for you: Use order pages that online shoppers are familiar with.

Let's be clear, okay? I'm not saying that Delta Squadron is a product not worth getting. All I'm saying is that the order page did not make me comfortable enough to go ahead with the $1 purchase.

But for those of you who are curious, whether as an online shopper or an internet marketer looking for ways to make fash cash on the web, then go ahead and forge onwards with the continuity business model of Michael Cheney's Delta Squadron.

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"Delta Squadron"
First Posted: October 2, 2009 | Filed in: Make Money Online

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