You've probably heard about all those SEO consultants promising you that your site will get listed in the Google search engine results within a stunningly quick 24 hours. Well, some pages are getting indexed and ranked (sometimes as high as #1) in as short as 7 minutes.

Here's why that happens...

According to Cheeze.com, Google algorithm changes favor fresh content over links. This means that even if a new blog post doesn't have that many incoming links (it's new, right?), it will still rank high in Google because it is fresh.

Google wants fresh content, and it wants to show it immediately.

This is great news for those who focus on producing content. They don't have to obsess as much over SEO. As long as their web pages are search engine robot friendly, all they need to do is publish, and the rest is history.

Seven minute history, that is. Nope, there's no 15-minutes of fame.

Afterall, your high ranking is good only until the next blogger or publisher comes up with even fresher content.

In the coming weeks, don't be surprised if you find online marketers testing and trying to figure out what "fresh" means. Is it a new post? An old article newly posted? An old page renovated? What exactly is fresh content?

Anyway, the next time someone offers you SEO services which promise you instant high rankings in the search engines, don't brush them off. Ask them first if they can do it without using fresh content. And if they can hang on to those rankings for at least 15 days. :-)

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"Breaking Into Google Listings Lightning Quick"
First Posted: January 19, 2008 | Filed in: SEO

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