If there such as thing as over-blogging? At what point do search engines start to get tired of your content? Here are the results of one such experiment...

The first time your blog ever mentions a particular keyword phrase, the search engines get all excited. They index your post almost within 24 minutes (in certain cases).

If you later find more information, it appears to be better to just create a second blog post about that topic, instead of just updating your first post. You'll discover that the SE crawlers will still lap up your content, even if it is the second time you're writing about that particular topic.

The same thing happens when you publish a third post.

Beyond the third post, however, SE bots will display what appears to be SEO fatigue.

Even after 7 days, your latest post about a certain keyword phrase will somehow not appear in the popular search engine results pages for that particular phrase. You might be wondering why the bots were all over your posts the first three times.

The lesson? If you find yourself blogging about the same topic more than 3 times, please consider using different words in the title. Or else you'll experience what I've experienced when writing about AdSense Resurrected (have you received your invitation yet from Zeila Rich?)

Take a look at the following timetable:

Nov 21 - AdSense Resurrected (AR)
Dec 03 - AR Christmas
Dec 18 - Inside AR
Dec 19 - AR Affiliates (SEO fatigue begins here)
Dec 22 - AR Deconstructed

You can't really blame the search engine crawlers if they start to get cloyed with your posts. So go ahead and post no more than three times about your fave topic. And if you do need to add more info, try updating those existing three posts, or start a new one with a new title.

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"Blogs and SEO Fatigue"
First Posted: December 26, 2007 | Filed in: SEO


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