BlogRush Analysis
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Several people have gotten disillusioned with BlogRush and have removed the widget box from their sites because of lack of traffic and other reasons. Here’s my analysis on why BlogRush can still work and help bring in more traffic for your site.
1. Does it violate Google Adsense TOS?
I understand that abnormally high levels of traffic can lead to higher than usual ad impressions, which can affect the sentiments of advertisers. Do you see this happening among BlogRush users?
From what I’ve seen, people are experiencing a 0.1% CTR (1 click for every 1000 impressions). That’s just one visitor who clicks on over to your site, each time you earn 1000 display credits via BlogRush.
Just the same, if you are worried about TOS violations, then place BlogRush in sites that do not contain ads.
2. Where’s the traffic?
The prominent bloggers have shared their low BlogRush traffic. Some have even decided to stop using BlogRush.
That’s great news! That means new bloggers (or new sites) will soon have a better chance of being seen in those widget boxes because the high traffic, highly prominent blogs will eventually disappear.
3. What do the numbers look like?
Let’s assume you have a new blog that gets 20 visitors a day right now. Assuming your links displayed in the BlogRush box experience a 0.1% CTR, a year from now your site will have 29 visitors each day.
In other words, your visitor traffic will have grown by 43% in a year’s time. That’s assuming you do nothing else but rely on BlogRush for your traffic.
That low clickthrough rate probably stems from the fact that a lot of widget boxes are placed in the not-that-visible section of web pages (i.e., lower righthand, near the bottom of the page). I don’t know what John Reese and the BlogRush team will do about this, but just imagine what will happen if the CTR goes up to 0.2% (or 2 clicks for every 1000 impressions):
Your initial 20 visits a day will turn into 41 visits daily after a year, or an annual growth of 106%.
Where can you find a new blog with such growth rates?
4. Are you wasting traffic?
Are links to your site appearing in your widget? That’s an example of a wasted link display.
When you log into your BlogRush control panel, click on:
Settings – Filters
In the URL keywords box, type in your domain name, then click on the “Add Keywords to Block” button. In my case, added manuelviloria.com to ensure that links leading to my site do not appear in the widget boxes here.
5. Are you focusing too much on traffic?
Are you staring too much at your traffic stats, that you end up ignoring the contents of the BlogRush widget box? You’re missing the goldmine.
Take the time to visit those sites. Get to know the bloggers behind them. Just like you, they are also interested in gaining more traffic for their sites. Who knows? You just might find someone you can work with, and together you can increase your online earnings further.
No, I’m not referring to traffic exchanges. I’m talking about joint venture projects.
6. So, what happens next?
For as long as the BlogRush servers can handle it, I’ll keep the widget in my free-from-TOS-fear sites. I’ll also think of ways of making the most of the traffic that eventually comes in via BlogRush.
And if you’re still wondering, or are curious if this can work for you, why don’t you just give BlogRush a try today.
I mean, for your new blogs, what have you got to lose, right?
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"BlogRush Analysis"
First Posted: September 20, 2007 | Filed in: Web Traffic
Great post Manuel. I certainly agree with you. I guess those joining also can consider this as an exercise on how to make the titles of their blog post enticing.
overall, i think the effects of blogrush (and it’s truthfulness to its promise) wont be realized until after months. there’s no harm in supporting it.
I haven’t seen any traffic coming from Blog Rush but I am still willing to give it a try. I’ve actually seen my recent post displayed 2x already. Might bring in traffic, even a visitor or two. I will check again after a month and will see if it brings more visitors.
@Janette – Thanks! Aside from writing good titles, we need to learn how to control which posts are actually shown in the widget box. John Chow suggested the use of a separate RSS feed.
@paolomendoza – Established blogs might be worried about wasting time trying BlogRush. It’s probably easier for new blogs or those with low traffic to give BlogRush a try.
@sasha – where did you see your recent post? In your own widget box?
Good analysis Manuel! I also read Darren Rowse’s post about it and I think this might just work if we give it a chance. Like what Paolo said, the effects might not be realized after a few months. However, as long as there is no guarantee that it doesn’t violate Adsense TOS, I won’t put it back on my blog.
Nice post. But still I’m not going to try it. I don’t want my site to be crowded with these widgets. hehehe.
good nightie.
@Jaypee – Thanks! In case you start a new blog (one which does not have Adsense), maybe you’ll give BlogRush a try?
@Laarni – Salamat! Just curious, though… what if another site carries the widgets, but sends the traffic to you? Nyek!