People interested in making money online are now looking into blog curation. While online curation is not really that new, there are innovative additions to a decade-old approach to online publishing…
What is blog curation? It’s an easy way to get started with blogging or publishing online.
It’s easy in the sense that you don’t need to write long articles. Yet it can be quite time-consuming because your team will search the web for interesting, useful, relevant, or entertaining webpages to talk about.
You will then cite that page, provide a link to that article, and even feature a excerpt of that webpage.
Aside from providing time-saving value (by putting together on one page links to other webpages that your readers will appreciate), you can also write your own opinions.
Now here comes the twist…
In the past, blogger curators would simply share for the sheer fun of it.
Later on, in the late 1990s or the early 2000s, these online curators turned to online advertising and affiliate marketing as a way of making money online.
Today, blog curation is monetized this way:
- Build a mailing list.
- Sell your own products.
Traffic is built this way:
- Build your social network.
- Search engine optimization (SEO).
What topic will your blog cover?
You can go with the “traditional” keyword research.
Or you can jumpstart things by examining your own list of interests, and by carefully assessing which of those topics people are buying things for.
For example, if you are interested in dedicated webhosting, you will easily see that people are paying for web hosting (because it helps them earn money for their online businesses). And since a dedicated webserver isn’t exactly highly affordable, you know that people will pay good money for high availability, high uptime hosting.
You can then build a blog that curates items related to the webhosting industry.
For instance, you can write about the various webhosting reviews you’ve seen all over the web. And to help your readers, inject your personality by including your own opinions and comments about the various webhosting reviews you’ve come across.
Which reviews strike you as geniune, and which ones run counter to your personal experience with certain webhost providers.
Some blog curation examples I’ve seen will not always include the site owner’s strong opinions, though. These will tend to focus mainly on providing content in the 200 to 500 word range.
In those cases, don’t be surprised if you see them building as many as FOUR mailing lists simultaneously on every webpage.
Here’s an example of their WordPress sidebar layout:
- Mailing List Opt-In Form
- Facebook Fanpage (social proof)
- Banner ad to a squeeze page
- Widget showing how many people are visiting the site (social proof)
- Popular articles (social proof)
- Opt-In Form #2
- Opt-In Form #3
From the looks of things, serious marketing blog curators are into high volume mailing list building.
And they’re targeting topics that a lot of people are fanatical about.
So if you’re thinking of trying out blog curation, identify who are the rabid fans that you want to connect with, build your WordPress-powered blog, create your Facebook fanpage, and invest in a bit of advertising to grow your social media network and your mailing list.
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First Posted: October 20, 2011 | Filed in: General Make Money Online