It used to be that when you want to buy traffic, the higher your advertising bid price (or pay per click bid), the higher your position on a page of search engine results. And the higher your position, the greater your visibility. Well, that's what used to be the case.

Nowadays, you can outrank a fellow advertiser even if you're willing to pay less per click.

In New Ranking Model Launched, the Yahoo! Search Marketing group rolled out a new model which allows advertisers to rank highly as a result of both their bid prices, and the quality of their ads.

It makes sense and it helps level the playing field. Established marketers can't just muscle out new advertisers simply because the veterans have more money to burn. You can't simply outbid your competitors.

The quality of your ad now comes into play. And as better ads rise up on the page, the searchers are rewarded for their efforts.

Given this, can Google be far behind? Will the old strategy of outbidding your competitors still work? Or will this "get creative with your ad" twist force marketers to change their approach?

Here's to making it financially easier for entrepreneurs to advertise online. May the best ad win!

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"Bid Less, Rank High?"
First Posted: February 10, 2007 | Filed in: General Web Traffic

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