A reader asks if PPC (Pay Per Click) advertising is his best option for promoting Affiliate Silver Bullet, if he does not blog nor have a social network.

It's your only option at the moment. But I wouldn't consider it the best.

Here's why...

There are basically two things you can promote (if you don't have a blog or web site):

1. The Affiliate Silver Bullet system itself
2. The Products being promoted by ASB

If you buy traffic (via PPC advertising) and send people directly to ASB, they won't buy right away. And if they decide to eventually get ASB, the commission might go to someone else because there's no guarantee that the cookie (a file stored in their hard disk which identifies you as the person responsible for sending the visitor to ASB) will still be there.

Either way, the money you spent on PPC will be wasted.

If, on the other hand, you buy traffic and send it to the Products being promoted by ASB, and your referred visitors sign-up in the video opt-in page created by ASB, then guess what?

Yes, ASB will build their subscriber list thanks to clicks that you (not ASB) paid for.

(There was a time when the ASB page was not loading properly. If you were using PPC at that time, then you would've paid for visitors who end up staring at a blank web page.)

I highly recommend you first create a blog or a web page. And if you decide to start using PPC, then send those visitors to an opt-in page in your own web site. If they subscribe to your own mailing list, then at least you would've ended up paying for an email address.

Since you don't have a blog yet, I recommend deferring your PPC campaign. Build your blog first, post a few unique articles in a couple of article directories (i.e., EzineArticles, GoArticles), get some traffic to your blog, and invite people to subscribe to your mailing list.

And if that works, then consider using PPC to send visitors to your site and opt-in page.

In the coming weeks, we'll publish tutorials on:

1. Creating a blog.
2. Submitting articles to Article Directories.
3. Creating opt-in pages.

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Manuel Viloria is your friendly multimedia internet publishing coach who helps you gain more traffic for your web sites. Whether it's through blogging, podcasting, article marketing, videoblogging, email listbuilding, or even through Web 2.0 or social network marketing, you can increase your website visitors today. For more information, please visit Make Money Online | ManuelViloria.com.


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