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What is it about January? It seems that at the start of a new year, affiliate marketing commissions sharply increase, signaling a revived interest in making money online. Here's how you can make the most of it...

You've probably tried referral marketing, where you write about this or that ebook, and then offer your readers a Clickbank or Paydotcom affiliate link. You then (probably) sat back and waited for the magical commissions to start pouring in, only to find out that that didn't happen.

So you gave up, deleted your web pages, and turned your back forever on your fledgling online business.

What you may have glossed over, however, is the timing of your home business experiment. For example, when did you promote a product online? Were you expecting sales in a month where people were not exactly in a buying mood?

A lot of my friends tend to shy away from affiliate marketing. They think it's too hard, and besides, they're earning more AdSense dollars anyway. So they focus only on AdSense and don't even bother promoting anything else. Yes, they have some banners or square ads pasted in their sidebar, but they haven't blogged a product review.

So, how does January fit into this? For the past couple of years, January brings in a spike of affiliate marketing referrals. The commissions (based on some internet marketing experiments) outpace AdSense earnings. In some cases, by as much as four times.

No, I'm not saying forget AdSense and just focus on direct selling in January. You can do both, actually. What I am saying, though, is you need to assess what you will display in certain hotspots or high visibility areas of your web pages.

The typical premium virtual real estate on most pages online is called the "above the fold" area. That's what people see when they first land on your page and they haven't pressed the pagedown key yet.

So the January strategy is this: promote your affiliate marketing products in the "above the fold" area of your site. Yes, they can co-exist with your other ads, although focus will help you earn more.

Why is this happening in January? Well, it's a new year, and people want to embark on new projects. People have new plans, and these will require investments in new tools and training. Even if the product you are promoting is not new (in terms of internet time), there are newcomers coming online everyday, and January ignites the "I got to do something new" spark in all of us.

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Manuel Viloria is your friendly multimedia internet publishing coach who helps you gain more traffic for your web sites. Whether it's through blogging, podcasting, article marketing, videoblogging, email listbuilding, or even through Web 2.0 or social network marketing, you can increase your website visitors today. For more information, please visit Get More Traffic | ManuelViloria.com


Tags: affiliate marketing