There's a new rule in AdSense land: You are not allowed to place ads under a misleading post title. The question is, when is a blog post title considered misleading? And what can Adsense publishers do about it?

Here are some tactics you can do to protect your ad earnings...

If you want to continue showing ads right under your post title, you will need to be conscious of how you word your titles. For example, will you something that looks like "Dallas Business Opportunities" or... Wait, can you think of a title about DBO that will not look misleading?

When we say "misleading" we mean a phrase that implies the links in the ad that appear below the title are links endorsed by the blogger.

So in our example, if your title is "Dallas Biz Ops" and then links appear immediately below it, then yes, that can be construed as "misleading."

Which brings us back to the question: How can you reword "DBO" differently, so that it is no longer considered misleading? Well, if you don't want to scratch your head forever, you can always try a different approach.

Don't place your ads right below your blog post title.

If you wish, you can (as Marghil has done) place your ad outside your blog post. For example, instead of having:

Blog Post Title
Ad
Blog body

You can have:

Ad (with a div float left/right command)
Blog Post Title
Blog body

We'll need to test, naturally, how this will affect your ad earnings. Will it go up, down, or stay the same?

I've seen numerous blogs that have the ad to the left or right of the blog post title, and those blogs still earn AdSense dollars. In other words, it won't hurt that much for you to test it on your site.

You can also experiment with the AdSense Plugin (for you WordPress bloggers) to randomly place ads anywhere within the body of your posts. By the way, I found out about this new AdSense rule thanks to Macuha.com's Adsense Update: Ad Below Misleading Post Title Is Not Allowed.

(For the Host4Profit 1028 Promo customers, don't worry. Your titles have been reviewed and so far, none of them are considered "misleading.")

Anyway, expect more changes in the future. Just keep in mind that Google is trying to eliminate accidental or unwitting ad clicks. If you keep the advertisers interests and your visitors' interests in mind, you'll have a sustainable and profitable ad revenue strategy.


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